1- Hello Marwan, can you please tell us a bit about yourself again, especially for our new readers?
Hi there, thank you for having me again. I’m beyond thankful!
Right now I can say that I’m a highly accomplished Strategist combining outstanding sales & marketing talent.
Result-oriented, decisive leader with proven success in establishing a lasting presence in new markets, identifying growth opportunities and initiating strong business alliances. Focused on driving growth for clients by combining research results with relevant industry information. Consistently recognized for the ability to meet or exceed
organizational goals and maximize bottom-line results. Keen ability to assess ineffective areas of customer service and proposing the effective solution.
2- What are your focus areas and why?
My focus areas now are my 3 pillars for every single campaign that comes from me:
- Research (Analytics & Trends)
- Trends (Consumer and buying behaviors and patterns)
- Insights (A non-obvious fact that the client doesn’t know about their customers)
The reason why is because this formula always works well for me for 7 years now. Always great results.
3- How do you describe your journey in few words?
Lot’s of learning and exploring, and lots of face-palms and going back to the drawing board at any given time.
4- Do you think your young age serves an advantage or disadvantage in your work as Strategic Planner?
Golden question! Here in Malaysia, people expect the Strategic Planner to be 45 years old and above. Because of that, I have to always do more, and connect with more people in order to get that project or job. And also be in tune with current trends to deliver work that convinces the top hats. It’s difficult, to be honest. But I’m not a quitter.
5- When it comes to advertising, what is Marwan special touch?
My special touch is that my sense of trends and insights has become almost intuitive for me. My touch brings lots of awesome to any brand, product or B2B service. I am controversial and attention seeking by nature. And I like to take things to the edge.
6- You are also a photographer, bassist, and Electronics enthusiast, how do you find time for all that?
Haha! Well, I guess it’s the perk of being a total introvert at home (but very extrovert at work) that gives me plenty of time to do my hobbies which are all self-taught. I’m an INFJ for those who want to know.
7- Does the photographer within you influence your strategy?
To be honest I never thought about that myself. But what I can tell you now: yes. I used Art and Photography theories to my strategy. And I think as long as I’m working, I will be using them often: Rule of thirds, Golden ratio, Symmetry, and asymmetry.. etc I’ve even adapted some work processes from photography to advertising, but that needs another interview to explain it.
8- In our first interview, you said that “The industry is living its 2nd boom in e-Commerce” do you still think we are living this boom and what are the new trends?
Yes indeed, and the bubble will be around for very long this time around. And oh I’m talking ages! Decades even.
The current trend right now is the movement from cash payment to online/credit card payments and Shopify online stores are on the rise due to its easy work and e-Commerce is being very well simplified and facilitated this time than ever before. Amazon.com is leading this with proper innovation techniques and I hope to work for Amazon someday.
9- I know that you are a big believer in self-development, is there any top courses that you can suggest young people in the advertisement market?
Yes indeed, and I’m open for any advice or guidance from your audience. The best course which is really refreshing is this course at Udemy.com: https://www.udemy.com/learn-digital-marketing-course/learn/v4/content
By the very clever Mr.Daragh. I come back to this course every now and then to stay in shape. Everyone who’s interested in digital marketing MUST join and study this course as it’s benefits are exactly parallel with market needs now for digital marketers and strategists.
10- The last word or final thoughts?
I quote from the movie “Get On Up” about late James Brown, speaking about his fame and fortune soar, he comes into conflict with his musicians: (“I take it and I flip it. I go forward.”)
So as always, don’t let rejection or negative influences affect you. Just take it, Flip it and Go forward!