Surely you must have heard this before, and I am going to repeat it. It is possible to make money using social networking sites if you do your home work and plan in advance. And this despite the fact that out of those who tried to make money this way failed miserably. If you are anyhow spending a lot of time on social networking sites but not doing it to earn money, it is better you woke up. But it is necessary to make a strategy before even trying to do so. The first step is often the most crucial one, and this is where most of the internet marketers fail. They make their profile on these networking sites in a hurry without realizing its importance.
Remember, it is your profile that tells others about you and you are not going to be there in person to talk and convince. There is no harm in spending a lot of time if you can come up with a creative profile that draws potential clients to itself.
Do not start selling as soon as you land on any social networking site. People who are there have not come to purchase. That they do so tells that buying is only secondary and members arrive on the site to pass their time in an interesting manner chatting with people to know about them. Instead, what you can do is to give away some interesting gifts as freebies. When people take gifts, they are more inclined to subscribe to your newsletter which is what your next logical step should be.
Through newsletters, you can disseminate important information members can make use of. They will appreciate you as a knowledgeable person and you will be able to build relationships with them. With trust, you will get more and more people subscribing to your news letters.
People like to buy from people they know and trust. Having won the trust of the people, you can start to soft sell your products by creating need for them among your clients. Do not be aggressive while pushing your products and do not bombard the readers with a sales letter every day as they will be bored and start unsubscribing.
You need to appear as a friend and suggest things after creating need for them among the members. Relate with others and you are likely to succeed in your endeavor on social networking sites.