If you own a business, and you are interested in getting new customers and attention, Instagram can help. Use these tips for best success going forward.

  1. Use Insights
    Insights is a tool that helps you figure out which of your posts are the most popular. You may not think you need this tool; however, if you take a close look at your data, you might realize that there is a lot more information that you should take into account.  Pay attention to which filer’s people respond to. Note what subjects are most interesting in pictures. Figure out what caption styles people like. You may think that your audience likes something, only to find out that you are off track. Data analysis is important in helping you make the most of your Instagram account.
  1. Be Reachable
    You don’t have to pack your bio full of information that users may or may not see. Instead, if you have an Instagram business account, your followers have the option to text you, call you or email you. They can even access a map that shows where your office is located. All you need to do is put your information incorrectly so that you are reachable. This makes you available to answer questions and comments in a timely manner, something that is always impressive to potential customers.
  1. Post Interesting Content
    You want to get comments on Instagram, because those comments could lead to more exposure for your business. However, not a lot of people take the time to put up a note. What can you do about this? Put up interesting content. Take good pictures. Write catchy, information captions. Asking questions or requesting ideas is always a good idea as well. Additionally, it’s worth adding some followers and some views to make it look popular – success creates success after all. Finally, you want your post to reach people on several different levels. For example, be funny but kind, too.
  1. Post Regularly
    How often should you post per day? What time of day will your posts reach the most Instagram users? The best way to figure this out is through trial and error. Take a week and experiment to see what gets you the most results. Use your data to guide your future posts. In general, one or two posts a day is sufficient. Also, posting in the evenings or on the weekend seems to be helpful, possibly because other businesses usually don’t post during those times. Figure out what works for you and then create a schedule for yourself so that you post regularly. It is easy to slack off in this area, but in order to get the results you want, you have to stay on top of things.

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