Facebook is a great tool for businesses to reach out to newer customers and to sustain their relationship with the regular ones. But many businesses limit themselves to only posting text content, or at best images, on their Facebook pages. This is a lackluster way to use your Facebook page. In fact, you can do so much more. And in this post, we look at four Facebook marketing strategies that you can start using right now.

Use Video

It is surprising that many people rarely use videos in their Facebook posts, despite the fact that a video will attract more people than simply a text post.  So, start using videos in your posts. It does not have to be expensive or too long. Just a short informative 3-minute clip will be sufficient. For example, if you own an electrical store in Illinois, you can create short videos detailing common electrical problems occurring in homes, and how homeowners can remedy them. And once the post is targeted to people in your city, you will see that more and more people are watching and benefiting your vids. Over time, their number will grow and your store will easily be a preferred destination whenever they need any electrical tools and other such things.

Add Call To Action Buttons

Remember to add call-to-action buttons to the Facebook page so that the users have an easy way to contact you for any of their requirements. Once you add it, the button will appear on the bottom right-hand side of the cover photo.  

Use Captions With Videos

Do you know that a vast majority of people who watch the videos do so without sound? As shocking as it might seem, it is actually true. So, what do you do to get your message across to the audience? You add captions. It’s as simple as that.  This is something most people who publish videos to Facebook always miss on. So, remember to always add captions to your Facebook videos. And if you need help with it, check out sites like Fiverr, which can actually get the job done for just five dollars.

Use Retargeting

If you have a website, then you must use Facebook’s retargeting feature, Retargeting is a simple way to continually advertise your post and ads to specific people based on whether they have visited your website or not. Just install a Facebook code to your website, and you can ensure that your ads are mostly targeted to people who have shown interest in your products by visiting your website.

And if you need help with managing your Facebook ads, it is recommended that you consult the website at http://falcondigitalmarketing.com/, which is one of the most results-driven marketing agencies on the internet.