As a business owner, you are always on the lookout for new ways to drive traffic to your website and to increase sales to your store. There are some channels that prove to be profitable while there are many others which don’t. You need to test and grow your marketing skills to ensure that you choose the best channels for your brand.
Different ways of growing online traffic
1. Grow traffic with Instagram
Social media channels have become an integral part of marketing for a business. With more than 800 million monthly users, Instagram has become an important marketing tool. The best way to increase traffic on Instagram is to post regular content which could be about three images in a day and regular stories. You need to engage with competitors in the form of comments and likes. You can also leverage influencer marketing to gain growth from the different paid accounts. There are a number of proven Instagram marketing tools that can help you build a strong online presence.
2. Increase sales through Facebook Ads
A lot of businesses use Facebook to get more traffic and increase the sales. This is down through Facebook ads. It has lower cost per clicks than any other competitors and the ads can bring sales to the website. To help you build an effective marketing campaign, the experts at PXLpod.media will use their market knowledge and expertise. They can help you choose the right type of campaign and target ads to the consumers who will visit the website and make purchases.
3. Conversion rate optimisation
For mature brands who receive a minimum of 600 transactions every month, the conversion rate optimization can be a huge help. You can collect the quantitative and qualitative data by learning about how people are behaving on your site. You can gain insights from analytics, UX research and carry out interviews to gain information. Using this information, you can make variations to your campaigns.
One of the most important feature of SEO is backlinks. These links will give the domain a score out of a 100 known as domain rank. The rank will determine where you stand on Google search results. And in order to get the backlinks and gain a higher rank, you will have to work on the entire SEO plan and not only on the backlinks. SEO can be helpful to every size and type of business. It will help you remain at the top of the search engine results and this is where you will attract consumers from.
If you are using Instagram, Facebook and SEO, you need to level up the marketing game with pay per click. This is a form of marketing where you run a campaign and every time the user clicks on your website, you make a payment to the hosting site. It attracts inorganic traffic and you can run different types of campaigns on Google through PPC.
6. Email marketing
You can get more sales with email marketing. It has been in existence for a very long time and is the best way to drive repeat buyers to your business. You will have to understand the marketing funnel and send emails to the consumers accordingly. There are different email campaigns that you need to send to consumers in order to maximize revenues. Categorize the registered consumers into different email funnels and send them the email accordingly. Do not overdo it because the consumers might click on unsubscribe if they receive too many emails from you.
7. Competitions and giveaways
Competitions as well as giveaways are ideal to help attract leads to the business. Add vitality to the giveaway and use different tricks of marketing to ensure that you attract new consumers will retaining the older ones. Allow the contestants into the competition by sharing your business profile on social media channels.
These seven methods of marketing have worked wonders for many businesses. Every size and type of business can use one of these methods to increase consumers and grow their sales. A business can opt for all the seven channels of marketing or choose one or two of them. It totally depends on the goal of the business and the purpose of the campaign. However, it is important to keep a track of the numbers for each campaign so as to ensure that you are moving into the right direction. If a campaign does not do well, make changes and launch a different one keeping the target consumers in mind.