Online entrepreneurs who’re just starting out often make some easily avoidable mistakes in trying to scale their venture and achieve financial and personal goals. While an aggressive approach is good, it should be based on a solid foundation of facts, data, realistic goals and deep knowledge.

Here are seven common mistakes online entrepreneurs can avoid with conscious decision-making and a practical approach to e-commerce success.

Not offering a unique solution

Your product or service should offer a solution that nobody else has thought of yet. This way you won’t have to look for customers; rather, they’ll come looking for your business.

Not using a successful platform for sale

This happens quite often with niche bloggers and other social influencers. When you have successfully built on audience based on authentic content, there is no harm in offering a product or service that resonates with your personal brand. Your audience will understand, as you do need to make money to sustain yourself.

Getting offended with feedback instead of utilizing it

Online customer feedback can be ruthless, but it can also be a goldmine of ideas and suggestions you can use to improve your product or service. So be open to feedback and use it to make your product better.

Setting unrealistic expectations

Nothing mars hard work and genuine effort as does a rose-tinted view of online success. In trying to emulate big ecommerce brands, new entrepreneurs sometimes forget that it takes years to build a successful e-commerce business that runs on autopilot and is resilient enough to withstand the highs and lows of internet trends.

Setting practical and achievable goals ensures that you and your team are motivated, driven and focused on taking the business forward.

Working in isolation

Many online entrepreneurs—in particular home-based small business owners and bloggers—make the mistake of working in isolation, which eventually drives many to demotivation, boredom or plain lack of direction.

Regardless of the product or service you offer or the age or size of your e-business, build a network of fellow entrepreneurs and support groups—including your suppliers and service providers—that you can rely on for support and encouragement to sail through tough times.

Not leveraging the power of social media

Some online entrepreneurs find it difficult to manage social media; many others believe social media is not for them. Instead of relying on assumptions and misconceptions, meet with an internet marketing expert to know how online marketing can benefit your business.

Not treating the e-store like a business

So what if you sell homemade cookies or fix people’s roofs for a living? A business is a business, regardless of how many customers you service or how much money you make. To make more money and to get more customers, treat your business with respect, stop shying away from marketing your services and seek information on how to take it to the next level.

Do check out this website dedicated to helping online entrepreneurs run a thriving e-business.