Every single business owner wants to drive more traffic to their website. No matter whether you’re running a small, local business or a larger one, you have to be digitally adept if you want to find success in 2017. And that includes following some simple hacks to increase traffic to your site. Keep reading down below to learn about some of these hacks and figure out how you can implement them in your digital strategy this year.
- Advertise More
This might seem a bit too obvious to include on this list, but it’s one that you’ve got to be doing if you want to be digitally successful and get more traffic to your site. Everything from paid search to social media advertising is going to ensure that more and more consumers are finding their way to your site. Without this advertising, there’s no hope that anyone will find your site and buy your product or invest in your service. Plus, these services are not going to break your bank account. Paid search tools are not going to cost you so much to get plenty of new clicks on your website links. You could even get a digital marketing agency to do all of this work for you if you don’t have an in-house team!
- Get Social
If you haven’t made social media accounts for your business yet, then you’re already behind in the game. The future is social and your business has got to get on board if you want to get more traffic to your website. Make sure that you develop a solid social media strategy that includes the most popular social media sites and the ones where you’ll find the most customers. Then you can start paying for advertising on those social sites to bring more people to your accounts and then direct them to your website.
- Mix It Up Some
There’s no magical formula for every single business that will bring more people to your website. That’s why you should think about mixing it up when it comes to the content you put out there into the digital world. For example, if you have a blog, then vary the length of blog posts. Try out some shorter ones one day and then go for a longer blog post another day. You can add videos, GIFs, and photos to mix it up, as well.
- Write the Most Irresistible Headlines
Headlines are one of the most important ways that you’re going to drive traffic to your site. Consumers want to read articles that are interesting for them and that grab their attention. When you’re writing headlines for your site and your blog posts, make sure that they are not just boring ones that you come up with on a whim. Put in plenty of thought and you’ll come up with headlines that will draw more customers in.
- Make Sure to Pay Attention to On-Page SEO
If you thought that SEO was dead, then you had better think twice. SEO is more important than ever in 2017. More and more people are searching online to find products, services, and content that are interesting for them. That’s why you’ve got to make sure that your sites are optimizing for search engines to rank highly and bring in more traffic.
- Target Long-Tail Keywords
If you haven’t been utilizing long-tail keywords in your paid advertising on search engines, then you’re missing out on potential customers. Make sure to target these long-tail keywords if you want more people to come across your site when they’re searching.
- Start to Guest Blog
And lastly, we have one of the best hacks to drive traffic to your site – guest blogging. When you post blogs on other people’s sites, this is going to give you access to a much larger audience than you would have otherwise. These people are going to see you as an authority and will, therefore, be more likely to come visit your site.
And that’s it! Make sure you follow these simple hacks if you want to see success for your website in 2017. These are all simple and affordable ways to grow your business online.