If you are a business leader with an ambitious growth plan, then this article was written with you in mind as it will help you know how to grow your business. In this article, we will look at unconventional ideas, instead of adding a green initiative to help you reduce your business energy consumption and help you save on your gas and electricity bills.
Online retailers with a smaller store
Most of the successful online retailers believe that a physical presence is not necessary. To some extent, these retailers may be right. This is despite the fact that a few wholesale suppliers prefer a stockist who has a physical store. If you run a small retail outlet and online site, then these tips will help you have a greener business image.
First of all, take your time to consider the ongoing trends and resources whenever you order stock. Consider what you will need for storage to energy usage and where it comes from. In addition, you should consider drop-shipping if most of your business comes from the internet.
Instead of overloading your warehouse with additional materials, arrange a contract with your supplier to distribute products as and when they are ordered. Doing this can help you reduce the cost of storage and warehousing.
Consume greener business energy
It is very important to use greener energy. You need to focus on monitoring your energy consumption, making sure you consume electricity and gas in an efficient manner. For example, it is a good idea for you to install time switches on your power supply as this will help you consume electricity during working hours.
During the winter months, focus on saving money as this is usually the most expensive period. You can do this by tracking how much electricity or gas you use during this period. Avoid wasting electricity when heating your property, stick to one fuel: light up with power and heat up with gas. TRS Staffing mentions this all here.
Less email, more email
Even though printed mail shots are profitable for high street retailers and small businesses, it may be better to convert brochures to distribute online throughout your emails and websites. This is a small step to ensure that you have a greener business.
You will come to realize that most of your customers check their emails on their mobile phones. So, it may be wise to go paperless as it will help you increase customer engagement online.
In addition, programs such as Google Analytics will help you monitor the success of online documents and help you know whether customers are interacting with your brochure. It is difficult to do this with postal documents. Just like with postal documents, you will have to set a new phone number and email address to measure printed campaign success.
Interact with your customers on social media
Apart from communicating with your customers through email, it may be a good idea to also consider communicating with them through social media. It is a good idea to consider communicating with your customers through social media as it is a cheap and effective communication option. There is a large gap in Facebook advertising and this has made it a more cost-effective way to promote a business.
Revisit your budget on a regular basis
Keep a close eye on your business premises by auditing your gas and electricity consumption on a regular basis. Otherwise, you could end up overspending in winter. Therefore, revisit your budget on a regular basis to help you know those areas you can focus on to help you save money.
Start a green commute
Carpooling or cycling to work is another way to make your business a greener one. The government offers a tax reward scheme for employees who don’t drive to work. You should also offer your employees an incentive to carpool to work, start becoming a greener brand and create a social media campaign that promotes your new green initiative.
Find an energy plan suitable for your business
When your gas or electricity contract comes to an end, check your previous invoices and consumption records to help you find whether or not you are getting value for your money.
Are you under a member of the “big 6’s” gas supply? As your contract starts to expire, reevaluate the market before renewing. And instead of using more generic comparison websites, delve into the energy market and you could end up finding a more competitive deal.