In this very moment, there are more than 2,300,000million blog posts getting published out there (via Worldometers). Imagine over 2million posts on the same topic: a pure nightmare for those aiming at the first positions in #1 page of Google. Luckily, that isn’t the case. However, we all know how hard it is to rank high and maintain the positions in the SERPs. So we are proposing one effective strategy where social combines with SEO for the best results.
Video Marketing: An Efficient Way to Stay Ahead of the Game
Here’s the thing: content is boring unless it is a case study, an experiment or a tutorial that really addresses a burning need of your audience. Plus, even so, it’s hard to rank it in the SERPs. In the same time, we see just how much videos are getting traction in the SERPs, and with constant algorithms kicking in, it’s not long before we see video marketing getting a boost in search results. Which is already happening, because videos drive a 157% increase in organic traffic from search engines.
Stats and Video graphics
Another great thing about video marketing is the trends: Facebook launched its “live video broadcasting” option, and Instagram is inviting marketers and businesses to go “video”. Youtube marketing is still in the trends, after so many years, with users having 11.3 more time spent on videos as opposed to Facebook. Social video sharing generates 1200% more reactions than image & text combined. Videos on landing pages convert 80% more than the alternatives. And marketers do admit video marketing brings better results than content. More stats available via SlideShare.
Given the reasons above, it’s only natural for companies to evolve. While infographics still convert in terms of traffic and shares, video graphics are the new trend, addressing a quick, dynamic and mobile-friendly way of delivering information here and now. The same visuals can be used as in the case of infographics, with highlights such as voice add-on or background music added to stimulate the user and “kill the boredom”. You can check out this playlist of video graphics from The Economist or for a more precise example, check out this dynamic page from Australia Wide First Aid, a local business delivering first aid courses and solutions.
Do you think video graphics can work better for your business than your current strategy? Give it a try, and let us know if it works.