So you have a website that’s ready to set sail? Yet another business is setting out to conquer the online currents and hopefully, you will manage to swim your way to the shore. But how? There are big whales and sharks (your competitors) lurking in the corner and they have a digital edge over you. Probably, they are already ranking on the first page of Google and your journey has not even begun! What can you do to woo the attention of your customers online on the one hand and be on Google’s good books on another?
The answer to your question is to invest in SEO. It is the best way to navigate through the deep waters of digital marketing and if you do it right, you will come out on the top.
Here are 3 important ways in which SEO can help you to survive the battle for attention, online.
Make Your Website User-friendly– If your website is still in the process of building, this is probably the best time to think about SEO. You could use the basics of Search Engine Marketing to make sure that your website is friendly to the user (it does not take too long to load and is easy to navigate) and as well as to the search engines (did you know that their bots are blind and pictures, images, and gifs means nothing to them unless it is put down in text?).
Helps You to Draw Traffic– If you are going to set up your business online, you probably already know a great deal about search and how it works. There are keywords that users type in the search bar to fish for things they want to find on Google. SEO helps you to make a list of keywords that are relevant to your business and then come up with a strategy to show up on Google every time someone fishes for a business like yours.
SEO Helps You to Rank on Google– Google (or any other search engine for that matter) ranks pages according to popularity and relevance. The more the number of people visits your website and the more time they spend doing what they do on your page, the more esteem you will come to have in Google’s eyes. With a good SEO strategy and long-term efforts, you can gradually begin to rank high for your selected set of keywords. And just so you know websites that rank high on Google are usually seen as trustworthy. So, more number of people will be willing to make a purchase your products or avail your services if you are out there at the top.
There are many small and big Phoenix SEO Companies that are out there to help you achieve your targets online but the trick is to know whom to trust. If you are going to outsource your SEO to a company in Phoenix, be sure to do your homework and research their competency before you bring them on board. That way you can expect to get quality results in reasonable time.