Monday, July 4, 2022

How Can an Entrepreneur Impress the Potential Investor?

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One of the most important things that entrepreneurs are going to have to do when starting up their business is to get investments. You can’t plan out marketing campaigns or pump out your products to the market without the proper money to fund those things. That’s why it’s crucial that you spend the time learning how you can impress potential investors in your product or service. When you have enough investors on your side, you are going to be able to get your product to market in a much faster and more profitable manner. Keep reading down below to learn more about how you can do this and get that money flowing.

Present your margins in a clear way
The first thing that you’re going to have to do is show the investors what their margins are going to be. Sure, those investors might believe in your company’s vision and purpose, but if they’re not going to be making money off of this deal, then it’s a no deal. This is not just one of those additional facts that you might or might not throw in there. Investors want to know that they’re going to be able to make a profit off of this transaction or they’re not going to lay the money down.

Show the potential for growth
The next thing that you’re going to want to clearly present to the investor in front of you is where the potential for growth lies. Investors want to know that your business is still going to be growing in 5 to 10 years. This means that you should show them who your target customer base is and where the market is most likely going to be in your industry in the near future.

Have a clear business model
Of course, you want to ensure that you have a clear business model that’s easy for investors to understand. You don’t want to have to pull out a huge book full of explanations about your business model. Make sure that you can have your model down in a pitch under a minute to keep the investors’ attention and ensure they understand what you’re trying to do. Without doing this, you are going to make it way too complicated for the investor to say yes in your company.

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Make sure they know what problem you are looking to fix
When it comes to your business, there is definitely a problem that you are trying to fix. No matter whether this is some kind of social problem or something that people are just annoyed that they have to do, you are trying to make the world a bit easier and better with your product. Make sure that you can clearly explain this problem and why it’s crucial that it’s fixed if you want to get the investor on board.

Show them how different you are from your competitors
Another big argument that you’re going to have to make with investors is what makes you different from your competitors. Why should this investor spend money on your product or service when there’s another company that’s doing the same thing? This is an argument that you should have down pat, regardless of whether or not you are talking to an investor. You will have to explain this to customers as well!

Show how your team is the best out there
Of course, there are more people than just you focusing on this project. You should ensure the investor that you’re talking to that the team you have behind you is the best in the business. Detail their credentials and what makes them special. Investors are much more likely to spend money on a business idea that has the backing of high-quality employees and staff members.

And lastly, make sure they know how you connect with customers
The last point we’re going to make is that you should show investors that you really care about the customer and show how you’re going to connect to them. Investors don’t want to deal with companies that are not going to care for the customer.


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Each of these points is going to ensure that you get the investor on your side and get their funds for your business. Keep these in your back pocket for those times when you run into potential investors!


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Sara Revonia
Sara Revonia
Entrepreneur, Speaker, Author, and Mom. Sara Revonia’s articles are about business, life, and Entrepreneurship.
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