After hearing all the buzz, we recently sat down with Brandy Runyan, the CEO of Black Diamond PR Firm, to get the 411 on the client feedback swirling around online. What is it about this particular Firm, and it’s 15 year Marketing & Advertising Veteran, that makes her so appealing? Word on the street is that this bubbly, somewhat ADD/OCD, and sometimes unpredictable woman, is one of the most loved Publicists in the Country.
“They describe you as loyal. Trustworthy. Formidable. Genuine.” She smiled quietly at the floor when I read these words off. “This is how people we talked to described you, not just as a person, but as a business person.”
I think she actually blushed. “That’s very kind, “ she starts, as she wipes the invisible dust off the side table next to her chair. “I think (they) think that because I do care about them. I don’t just care about their career goals, that’s a huge part of it, but I care about their families and when they’re sick, or if they need something. I don’t see my clients as a number or a paycheck. I see them as dreamers who deserve to reach their stars…. And I want to fly them there.”
Runyan says that her entire staff handles their business from a family-focused perspective. “I have never had anyone on staff that didn’t care about their clients as much as I did. I think that’s one thing that sets us apart from other agencies. We see people. We listen to them.”
There must be something to the practice of doing business in a more personal, nurturing fashion. The Firm that started 5 years ago still boasts ongoing relationships with original clients from their first year in business. “We’re not just here for a project or for a moment. Our clients are in it for the long haul, so are we.”
The Dallas-based Public Relations Firm specializes in Entertainment PR, though they are best known for their Award Winning Product Placement for Independent & Major Motion Picture, as well as TV Productions, such as National Geographic. The company has also provided product placement for major events such as the Miss America Pageant and the NFL Draft Classic.
The Firm represents, manages, and guides everyone from Athletes to Musicians to Corporate & Small Businesses. When it comes to clientele, the list is long and distinguished. Black Diamond has worked with notable celebrities such as the Kardashians, Molly Mesnick, Sean Astin, Thomas Rhett, Faith Hill, Alyson Hannigan, and many more, but the heart of the company lies in “the little people”.
“We love start-ups. We love people who are just breaking into the industry. There is nothing more exciting than watching a new client set goals and reach them. Our passion is building brands and helping our people get to where they’re wanting to go.” Runyan stated.
But why do they love her so much? Anyone can build brands, was my argument. Actress Susan Hillegas, who has been with Black Diamond over a year, had this to say, “She’s always there when I need her. She has earned my trust and I just love her. She believed in me and encouraged me when the world was against me.” Black Diamond Senior Publicist, Amanda Helms, who has worked with Runyan for over a year, stated “She’s a great person with an awesome attitude. She believes in teamwork. She believes that there is no “I” in team, but I believe that there should be a Brandy in every team.”
“At the end of the day, “ Runyan said, “I don’t think it’s so much what we offer the client, but the care we take in handling their affairs. We work very hard to build and maintain relationships with our clients that will last a lifetime. We work to build a foundation that they can build anything on, and I tell my clients all the time that they should never work with anyone who isn’t just as passionate about their vision as they are”.
If it works, it works. There seems to be an undeniable connection between this company and their clients. Though each client is assigned to a specific publicist, this CEO is still very much involved in each case, working directly with, and completely accessible to, each and every one. Any fun quirks we could share? Runyan says chocolate milk is one of her guilty pleasures, and she doesn’t trust people who don’t use exclamation marks in excess. Our opinion? We like her too!!!! (!!!!!!!)
Folks can learn more about Black Diamond PR Firm at www.blackdiamondfirm.com
Please visit the firm Facebook page for more info.