The world of social media in your business can be a frightening place to be. Instagram, Twitter, LinkedIn, Google Hangouts…and then there’s Facebook. When you’re a retailer with a brick and mortar business, the online world is an absolute minefield despite the fact that a lot of your potential customers could be online. They’re not necessarily online looking for you or what you sell, but they’re online to belong to a community. You would already know that, because, in your personal life, you’re probably on Facebook, too. If you aren’t yet on Facebook (and you should be, because who isn’t?!), you need to get on that pronto. You don’t even have to go on it personally to understand exactly how it could work for you professionally, and it could change your business big time.
Social media is a not-so-new way to get an amazing reach to new customers. You can choose to bring in a social media marketing agency to teach you what it is to utilize social media in your business if you have a fear of opening your business up to the online world. Or, you can join the rest of the world and get yourself on social media and navigate it for what you need. Managing your social media presence isn’t something you would have factored in if you have a high street retail store, so getting in the professionals is a good idea. You need to know how to attract customers with Facebook ads so that you can face your Facebook fears and help your business to branch out.
Automation is a wonderful thing and automating your Facebook posts is a thing that you can do. The key is timing them so that you can hit the maximum audience numbers. Timing isn’t always a straightforward thing to do, but the best times according to this website is 1-4pm. I think this is because even when people are at work, this is the time between a full tummy for lunch and time to go home where procrastination is rife! The worst time to schedule posts to reach your audience is the weekend nights because people are often out and not looking at their phones. Reading a guide like this about analytics can make a difference to your social media knowledge, and you can get a good idea of how you can reach the right people.
A Picture Speaks A Thousand Words
Did you know that uploading photos get twice the interest, likes and visitors? A picture is far more noticeable than words and while you’re finding your Facebook feet, you need to work out what kind of pictures your prospective customers would be interested in seeing. Humour is key, so making your own posters and pithy pictures is going to draw people in and make them feel like they can connect with you on a personal level.
Facebook Funnies Win
You need to make them laugh. Customers want to approach warm companies that give them a reason to click. Creative writing and compelling content is how you win the clicks that turn into sales, and the more clicks that convert to sales, the better your business will do. It doesn’t mean you have to give up your brick and mortar store, but you can redirect people toward your high street shop. People want to go online and look up the company that they want to buy from, and if they find you on Facebook with content that is exciting and smart, you’re likely to bring in the money.
Be More Than A Business
Your company needs to make money, that’s the basics of business. When you are on social media, though, you have to be more vulnerable than that. It doesn’t mean dropping your company security, it means being more human to the buyer. Ask for their opinions when you post photos of your products and actually interact. People will write comments on photos and post comments to your Facebook wall, and interacting with those comments will make customers feel like your business is approachable and trustworthy.
Show Your Stuff
You’re a business, a successful one at that, and that means you have products or services to display. Social media is your platform to show off what you’ve got and make other people see what you have on offer. If you are a baker and you’ve had a cake commissioned, show off your design online for people to see. The more people see it, the more they share it and entice other people to your page. Face your Facebook fears here and go all out with posts that make you shine. There’s nothing wrong with bragging when you’re trying to make sales!
Variety Is The Spice Of Facebook
Facebook isn’t just about a status update here and a photo there. If you want to utilise your social media, you have to change up your content as much as possible. If you have a business blog or vlog, link it to Facebook every time you post something new. When you write up a new product or you have a launch in mind, advertise your VIP slots for loyal customers in the weeks leading up to the big reveal. Social media is literally a playground for businesses, and if you’re advertising new projects in more than one way, you can bet that you’ll get the clicks – and the subsequent sales – that you want.
Finally, one of the best things that you can do for your business on Facebook is to be relatable. Don’t just post disjointed product updates or blog posts; create a story for your brand that shows people you are more than just a company. You’re a community and that’s the feel that you want your online presence to show.
Social media doesn’t have to be a minefield, and you don’t have to fear Facebook. Get savvy with the way social media could work for you and your business could rocket in more ways than one.