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Creating an online store is your first step to getting sales, but your job isn’t done just as soon as you get your products on the web. You have to learn how to launch and grow a profitable online store.

That might mean using advertisements on the web, it most definitely means being active on social media, and having an email newsletter is a good idea too. A blog is another thing you should do if you want to continue increasing sales on your ecommerce site.

Why is having a blog a great way to increase your bottom line?

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1- It Makes You More Searchable on the Internet

Search engine optimization (SEO) is extremely important. The pages on your ecommerce site should utilize keywords and other SEO tactics to ensure it ranks well on Google’s search engine results pages (SERPs).

Unfortunately, just depending on product pages to rank well isn’t a good strategy. Instead, you should turn to a blog.

Having a regularly updated blog is a great way to boost your SEO results. That’s because a blog enables you to:

  • Create content with searchable keywords and phrases
  • Utilize internal linking to boost your authority with Google
  • Provide more content that can be shared on social media by others

2- It Gives You More Opportunities to Showcase Calls to Action

Hopefully, you’ve got calls to action (CTAs) on your website already. They are a must on every product page, and they’re great to have on other internal pages as well, like your contact page.

When done properly, CTAs in your blog articles can boost conversions too.

Using the right CTAs can encourage those visiting your blog to sign up for an email newsletter or to add you to their social media accounts. If you’re profiling a product, a CTA can encourage them to take a look at the corresponding product page.

However, you definitely don’t want to overdo the CTAs. Although they can boost conversions for people reading your blog, they can also be off-putting. Many people visiting a blog are looking for information—they aren’t necessarily looking to buy anything.

Don’t be afraid to include CTAs in your blog articles, but don’t be afraid to not include them too. A balance will ensure your ecommerce store enjoys all the benefits on this list.

3- It Allows You to Build Trust with Your Customers

Trust is just as important as price for today’s consumer.

Take a minute to let that sink in.

That means you should be working just as hard on building trust as you do on product research. One of the best ways to build trust is to use a blog.

A blog enables you to provide readers with more information about your products, but it also gives you the opportunity to give your brand a voice. You can act as an educator, teaching readers things about your industry, and your blog can even provide you with great customer service opportunities.

The key is to listen just as much as you write. Enable comments on your blog articles, read the responses, and respond to them. You’ll learn about more content that your readers would like to see on your blog, you can help a customer with a problem they’re facing, and you can get to know your customers so you know what kinds of products to create in the future.

4- It Can Show You’re an Expert in Your Field

Trust is important, but so is expertise. Customers want to know they’re buying items from a company that really knows their stuff. A blog is a great way to show customers you know what you’re talking about.

A blog that showcases a company’s expertise contains all kinds of blog articles. A few ideas include:

  • Tutorial videos on how to use certain products
  • Interviews of team members
  • Updating readers on industry news
  • Writing a FAQ article based on real customer questions

Make sure that whatever you write and post on your blog is directly related to your company or industry, but don’t feel like that means every article has to look the same. Change up the topics, play around with images, and use infographics to showcase your expertise.

Blogging isn’t just some chore you should do. It’s something that can increase your bottom line and make your ecommerce store more successful. Hopefully, the benefits in this article have convinced you that it’s time to sit down and get serious about creating quality content that’s posted to your website regularly.

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