Launching a new blog is an incredibly easy thing to do. After all, all you need is an account on a blogging website, a catchy name, and a few posts to start you off. However, launching a blog and then getting the visitors and interaction that you’re hoping for is a little more tricky. If you’re hoping that blogging is going to become a career one day and is going to keep you financially stable, then getting this attention is absolutely essential. Once you’ve got the design of the blog looking great, there are a few more things that you can do to increase traffic. Keep reading to find out more.
Upload Quality Regularly
Your blog’s success is mostly going to be dependent on the content you post, so you should work on this before anything else. Make sure that every post is interesting and unique, as boring and bland posts are rarely successful. You should also consider writing out an upload schedule, as posting regularly is also incredibly important. Start with posting once or twice a week, and then increase uploads as popularity increases.
Write Guest Posts
As important as it is to write posts for your own blog, you should also consider writing guest posts for other blogs, especially those more popular than yours. This will help to build awareness for your blog, so readers from other blogs will come and check out your content. It’s great to have a bunch of posts written in advance so that you always have something to offer if a blogger says you can post on their site.
Get On Social Media
Social media is such an important tool for a blogger. You can use it to interact with your readers (more on that in a second) and advertise your recent posts and content. These will both help your blog to grow and gain more and more attention. You could even pay for ads on Facebook and Instagram for a little extra help.
Start A Conversation
Without readers, your blog isn’t going to go anywhere, so if you want it to fly like a Convair CV-580, then you need to get to know yours. Social media is a great way to do this, but you can also start discussions in the comments of your posts. You can use this interaction to find out what your readers really like so that you can tailor your posts to them. However, just remember that, while the interaction is important, if it isn’t genuine, it won’t help, so don’t start copying and pasting “thanks for reading!” on every single comment.
Offer Something Extra
Everyone loves to get free things, so if your blog offers something more than similar ones do, then people are more likely to return to yours. If you’re offered a brand deal, see if you can get a 10% off code for your readers, for example. Another popular option is offering a free ebook to readers who sign up to your mailing list.
Building a blog into a successful business isn’t easy, but these steps should help you on your way.