SEO is always changing and evolving, and if you want to succeed in online marketing you’ve got to be able to keep up. If you keep track of the important principles in online marketing, then you can get ahead of the competition and really make a splash online. Here are the important rules of SEO that you should remember if you want to succeed online.
Keep your content fresh
SEO isn’t something that you deal with once and then it’s done. You need to constantly be examining and changing things up, in order to keep your site fresh and useful for your visitors. The best way to do this is to keep updating regularly, and creating new content. You’ll keep bringing new readers in, as they’ll keep finding new content on the site that they can use. It also shows Google that you’re a valuable site, as you’re current and up to date.
Focus on getting the right traffic
Many webmasters fall down as they just focus on getting any traffic they can to their site. Getting traffic is obviously your goal, but in fact, you need to look into getting the right traffic coming your way. Visitors to your site aren’t valuable if they’re going to come along, see that your site isn’t for them, and leave. Instead, look at what kind of people you’re looking to attract, and discover what you need to do to keep bringing them to you.
Be aware of what SEO actually is
When you’re working on the SEO of your site, remember that you’re not affecting the way search engines themselves work. Instead, it’s better to think of SEO as helping search engines find your site better. Thomas B. Brown, the webmaster from Top Canadian Writers, says ‘You’re working to Google’s rules, not the other way around. Remember that when you’re creating content, you’re looking to be more attractive to them and follow their guidelines.’
Black hat CEO is on the way out
Maybe in the past, shady practices were the best way to get your site noticed online. Nowadays though, they’re becoming more and more frowned upon. Google is becoming wise to many of the tricks some webmasters have used in years past, and are working on stamping out sites that use them. If you want to get ahead, the best thing to do is follow white hat practices and get your results by legitimate means.
Proofread and edit your content
Google is always looking for fresh and relevant content to give to its searchers. You’ll have to keep updating with new content, as mentioned above, but remember that it isn’t everything that you need to do. To get that new content picked up by Google, you’re going to need to proofread and edit it, every time. Google will push poorly written content further down their listings, so it’s in your interests to keep your content as high quality as possible. It’s a good idea to hire a proofreader from Best Australian Writers and similar sites to check your copy for you before it goes live.
Analyse your data
If you want to see if you’re implementing SEO properly, the best thing to do is analyze the data from your site. There are lots of tools that can help you do this, so put them to use and see what’s working and what doesn’t. Put this data to use and always keep improving your site.
These rules are important if you want to keep improving your SEO. If you follow these, you’ll be able to keep improving your site and getting the traffic that you want coming in.
Jennifer works as an online editor at Best Australian Writers. Also, she is a business developer that works in different areas of education, technology, security and various types of online marketing. Prior to business developing Jennifer was a consultant at Deloitte, and managed security services provider and developer of a wide range of security solutions.