Wednesday, July 6, 2022

Interview With a Content Marketing Expert and DealVoucherz Founder

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  1. Tell us about your website.

Our website is DealVoucherz. It is basically working on a combination of content marketing and affiliate marketing. We have created this platform to upload blogs as well as coupon codes of the brands we are working with.

  1. How did you come up with this idea?

As a part of my engineering project, we thought about earning some money with the support and assistance from Google AdSense. Later on, we started exploring and analyzing it more. This is how we came up with this start-up model.

DealVoucherz
DealVoucherz
  1. How do content marketing and affiliate marketing work?

Content marketing as the word suggests is a model that works with the content. Blogs and vlogs are some of the ways to work with it. Affiliate marketing can be described as advertising for the brands we are associated with and enhancing their sales by promoting their coupon codes and sale notices.

 

  1. In what way is it helping people and is still profitable to you?
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We live in a technology savvy world, where for every answer we depend on Google. Our website is lending a helping hand in spreading awareness and keeping people informed. This is beneficial for the people because they do not have to regret buying a product in the future as they are well informed about the pros and cons before buying it. Reading the description of any product or a topic, in general, reduces the dilemma to a great extent. Users can read and know what is suitable for them and what is not. In a nutshell, it promotes smart purchase which satisfies both the merchant and the client. Secondly, we cannot forget about coupons and profitable sales. Who doesn’t beam with happiness on seeing a flat 50 percent discount? Our coupon codes will make sure that our customers go home smiling.

You must be wondering, after all this how is it benefitting us and how are we running our business? Well, when we work with brands and help them market their sales, we are paid a commission for doing so. In this way, the customer, seller, and agent (that is us) are contented.

  1. What are your plans to expand this business?

To expand this business we are definitely working on the content we publish with every passing day so that we are able to please most of our viewers. Along with that, we are looking forward to opportunities in working with more brands and flourish our business. We have been trying to come up with several creative ideas and endorse more convincing sale options, which would improve our website in commendable ways. Not to forget the last thing, we strongly believe in the three D’s which are Determination, Dedication, and Discipline.

  1. What do you think is the future of content marketing?

Lately, content marketing has been increasing its success stories at a rapid rate and has been ever more flourishing. Its future seems nothing short of success and prosperity. With increasing, awareness people prefer not being duped by the brands by their money-making techniques. They are realizing the importance of knowing their needs and requirements before paying for it. This is being encouraged by content marketing. Not only is content marketing creating a heavenly world for the customer but it is also serving the brands to develop in the correct manner. According to me, content marketing defines the growth of all business in an apt manner.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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