1. Hello Elen, can you please tell us a bit about yourself?
I am a Brazilian coach and entrepreneur who has a deep need of knowing new cultures, visiting new places, discovering innovative ways to work and especially understanding human mind, emotions, behavior, and styles.
This aspect of my identity pushed me from my first career as a lawyer (for 7 years) to looking for self-development studies and training.
2. What are your focus areas and why?
My main area is coaching for women because historically, they are more likely to follow social standards if they want or not. For instance, who they “should be” in life, assuming labels of “a good wife” or “a good mother” or “the perfect body”. Unfortunately, they are daily affected with information of this kind. For some, it can be useful, for others it can ruin their lives.
Because this “ideal woman model” is so bombarded in media, many research has claimed that women’s identity is distorted. This disorder usually originates in childhood with a low self-esteem and it has a reflex in the adult stage causing mental, emotional and physical illnesses, such as depression, in a much larger proportion of the female audience.
3. How do you describe your journey in few words?
A curious woman who has been studying human behavior for 10 years to understand women and to empower them in a holistic approach.
4. Can you tell us about your coaching style?
Basically, it involves identity, who you are. It is 80% inside (soul) and 20% outside.
Inside, at your core I work strategically with my client to discover her life mission, goals, what are her values, needs, boundaries, their “soul profession”, who they are and who they want to be in the future.
Outside, style speaks in 3 seconds much more than we talk, so I work in her appearance, balance, proportion, colors, “soul style” and how we can translate who she is from inside to the outside.
5. Where do you think you are making an impact?
I am making an impact in women’s lives in general with different cultures (North Americans, Brazilians, Japanese and Australians were my clients), but most of the women who are in a life-changing moment, for example, they want to become entrepreneur, change their profession, become a mother, got divorce and those ones want to have the courage to break their limiting believes to achieve their best version.
6. What were some of the biggest challenges you encountered while working to launch your program?
Well, people’s mind used to think with an association. So, when I say I am a coach in Brazil, for example, because the coaching concept is relatively new over there, they believe I am a psychologist and when I explain the outside part of my work, they believe I am a fashion designer. For those reasons, my challenge is to open their minds to a new form of work which improves inside and outside.
7. Where do you see yourself in the next 5 years?
I see myself training people to use my methodology helping others.
8. What can you tell young women who are pursuing their dreams?
First of all, have your values and needs very clear for you, because it is what will determine what is the core of your soul. Second, be honest with yourself, work strategically with small goals, respect your own rhythm. Finally and the most important: stop criticize yourself every step of the way.
9. What are you most excited about at the moment?
I just finished a training with the author of a bestseller called Women Who Run with Wolves, in Colorado, and it opens up my mind to understand why so many women are blocked to finish their projects, or why they trust in others’ opinions more than their true intentions and feelings.
10. The last word or final thoughts?
A wise Brazilian writer, Jose Saramago, says ”You have to leave the island to see the island. We do not see ourselves if we do not leave it. “
It means if you want to discover your empowered identity you need a coach to help you to visualize it and build a patch for your future because when we are in the problem’s mind we cannot seek for solutions. Coaching with a dissociated view can help you to see, understand and redefine your island, your identity.