1- Hello John, can you please tell us a bit about you?
I’m a UK based social influencer in the pet industry. After previously owning a couple of physical pet businesses and suffering a serious illness I decided to change direction completely and become an influencer and now help other businesses and individuals within the industry.

2- What are your focus areas and why?
I tend to work on a lot of consultancies and online promotions. This is mainly where my work comes from and I am fortunate to get a lot of referrals from my online following.

3-How do you describe your journey in few words?
Interesting! My illness made me realize what is important to me and building and working with my network has helped enormously on a personal level. Doing what I love is a major priority in my life.

4- Where do you think your work is making an impact?
I hope that it’s in showing small businesses and individuals that they can utilize the power of social media in a positive way.

5-What is the one social marketing tip that you think can help pet business owners?
Connect and engage with as many relevant potential customers as possible using social media and help them to understand what you are about.

6- Tell us about your style?
I’m a bit of a maverick and a minimalist. I’m driven by passion not money and prefer to keep things simple and not for show. I would rather be known for being effective than famous for being well known.

7- You are known for having a big heart when it comes to helping pet charities, can you tell us about this?
I prefer to help feed cats and dogs than drive around in a Ferrari. I live a modest life and a happy one knowing that I try to do some good in the world.

8- You are also a proud father and your son Brady is in one of the UK’s most hotly tipped rock bands, how do you feel about that?
Brady and the band have worked hard for their success and deserve to do well. It makes me proud that my son’s passion is getting a lot of recognition and that he is living his dream.

9- What are you most excited about at the moment?
The future potential of the people that I do business with, my son’s band and the work that I do in helping animals.

10- The last word or final thoughts?
Don’t let anyone tell you who you are or what you can be. Actions will always speak a lot louder than words ever will.