Tuesday, July 5, 2022

Interview With Matthew Lovett, A Strategy Director and Dynamic Business & Multimedia Solutions’ Founder

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1- Hello Matthew, can you please tell us a bit about yourself?

Sure, I’d like to start off by saying I’m a man on a journey. Part of my drive in life is creating holistic solutions for people and businesses, and that requires constant change. I’m always looking for new opportunities and ways to grow. That’s what led me to become an entrepreneur in the first place: wanting to evolve and help others along the way.

Other than that, I’d say I’m a pretty simple guy. I’m big into positive thinking, manifesting what you want, healthy living, that sort of thing. I run a health and wellness blog in my spare time, and I’m opening up a mentorship. I’m in my element when I’m teaching others and helping them on their journey.

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2- What are your focus areas and why?

I have to say that over the past few years I’ve really started to focus on digital businesses and marketing. We’re on the cusp of a completely different economy. New rules, new ways of making money pop up every day. This is what I’m big on right now, because not only is it giving more and more people a shot at financial freedom, it’s more sustainable than the typical 9-to-5 business model.

So I’m all for building websites and sales funnels for clients, creating partnerships. I want people to get their products out there and their voices heard, and I don’t know a better way of doing that than giving them a platform on the web.

3- How do you describe your journey in few words?

If I had to narrow it down? I’d say it’s like “climbing a mountain.” Been at the bottom and headed to the top, no other way to say it.

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4- Where do you think you are making an impact?

In client’s lives. I’m centralizing my focus on the health and wellness niche, because I’m an advocate of eco-friendly and green solutions to our problems, so I’m making inroads there.

But at the end of the day, each individual client is where I hope to make the most lasting impact, whether they are in the health and wellness niche or they are invested in something else entirely. If I can greatly impact the life of a client for the better, they’re going to go out and solve problems for other people, and that’s what being an entrepreneur is all about: solving problems. It’s like ripples in a lake. You help one person realize their goals, you help ten people down the road.

5- Can you tell us about your strategy creating sales funnels for businesses?

No problem. Part of the system I’ve developed over the past couple of years centers around giving businesses a personal face. I find that sales are about connection more than anything else. You can have a great product, a well-made sales page, expensive software, and the movie, but are you bridging the gap between company and consumer?

What I do is before anything else, I sit down with my clients and partners and work on how we can get channels of communication open. It’s one thing to make a killer sales funnel with Clickfunnels, run targeted traffic, and agonize over an auto-responder, but without that personal touch, businesses lose out on a lot of sales. I work on this on the “front end” of my strategy, and it saves my clients a lot of time, money, and aggravation. Not to mention it usually results in longer lasting, more dedicated clients.

6- You are a crypto investor, artist, writer, how do you find time to success in all of this fields?

Time management is a huge key to success. This goes for anyone, I believe, but especially for entrepreneurs and freelancers.

I like to set aside enough time every day for side projects and hobbies because that’s the only way you’re going to grow and evolve as a person. Your hobbies should enrich your life and aid you in your pursuits. For example, it’s my interest in art that led me to web design. My interest in cryptocurrency has given me a better understanding of how to make smart investments. Writing has also been a huge boon to my business. I’m one of the only marketers I know that writes their own emails and sales copy. Never stop evolving. 

7- Where do you see yourself in the next 5 years?

That’s a tough one, honestly. I’m the kind of person that shifts gears when new opportunities arise, but that being said, I have some clear-cut benchmarks to make for the next few years.

First and foremost, in 5 years I want to be the biggest name in green business consultation, period. When people think of launching a yoga gym or a solar power company, I want my name on the top of that list. Sounds ambitious, but I’m not really settling for less.

Also, intend to really get into video content creation. Already launched a YouTube channel a few months ago, and plan on expanding it with crypto and investment advice, web design tips, funnel hacks and more. I want to be an authority in more than one field, that way people will see the kind of community and partnerships I’m trying to develop.

What else? Planning on snagging my dream home with the significant other somewhere in the Appalachian Mountains in the next few years. We’re big nature people, so we’re looking to carve out our little slice of paradise where we can live out a holistic life. Really intend to get into herbal research and possibly start my own herbal supplement line down the road. We’ll have to see!

8- What can you tell young entrepreneurs who are pursuing their dreams?

Not seeing any results? Come out of your shell. Get your name out there. I started seeing results when I made the leap from “consultation services” to use my self as a brand. People want to connect with people. They know who you are, they know what you’re about, they will trust you with their money. Work on delivering a great product or service, and that’s entrepreneurship in a nutshell. Answering problems, making other people’s lives easier.

I would also like to say, jump in when you have some money to spare. Not a whole lot, but as a newbie entrepreneur, you want to have a few hundred dollars to play around with. You won’t know what works for you until you try a lot of things, and fail a few times. No one gets it all right the first time. You want to go through the tough road because it teaches you in an organic way how to adapt and grow. Don’t expect it all to be roses. But when everything starts to click and you begin to reap the rewards for your hard work, it’ll all be worth it.

9- What are you most excited about at the moment?

I would have to say, the prospect of new opportunities. I’m at that point of the journey where so many things keep coming together, that you can feel that at any time, something great could happen. I’ve been surprised time and time again over the past year, and I know there’s more to come. That suspense is definitely part of the fun of being in this business.

10- The last word or final thoughts?

Nothing will make you as content as following your passions and turning them into a business. Don’t think about doing it, just do it. Dive in. Take what you love and find a way to make money doing it. It’s not even about being an entrepreneur or business owner at that point, but just getting the most out of what life has to offer, and that’s pretty much what got me started on this path in the first place. Do what you love, make money doing it, and the rest will fall into place. It’s an added bonus if what you love to do also helps others in some way in the process. It’s a damn good feeling. Some people dread Mondays: I look forward to them.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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