Wednesday, July 6, 2022

Interview With Nita Lynn, Entrepreneur & Nineteen Eighty-Nine Hair Extensions’ Founder

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1- Hello Nita, can you please tell us a bit about you?
I am a young 28-year-old woman pursuing the dream of selling hair. One day I wish to open a salon and provide paid cosmetology opportunities. There are many individuals who want to pursue the craft but can’t afford to. I graduated with a B.S. in Human Resources. I am most comfortable behind the scenes doing the brain work. I want to provide the platform for people to flourish. I am all for giving back to the community.

2- What are your focus areas and why?
The focus right now is building the brand and clientele. I just started in September 2017 so many people don’t know us. We focus on quality and affordable prices. Far too often extensions are sold for thousands of dollars and they aren’t what they are supposed to be. We have suppliers that provide quality and efficiency. People want their bundles quickly in a couple of days. I find that many places ship out after a couple of days and this is too slow. We strive to ship out within 24 hours. Delivers are made within 5 days which is really quick. No delivers are made on the weekend however but we are looking to change that. Our hair is virgin and only steam processed. That means the hair is in the natural state and can be altered and colored however the client chooses. We have options for chemically colored hair and wholesale. If clients need Remy hair, we can provide that as well. Custom lengths past 30 inches can be provided after about 5-10 days.

3- How do you describe your journey in few words?
Slow and steady. Each day I make a new friend and a happy client. It is an amazing feeling getting photos of the final results and hearing how happy the clients are. It’s like, wow I did that? This is just the beginning and I know we will get better. Once our website is perfected on our clientele list has grown, the party will really begin. It is all about finding people who support your dream and cheering you on the entire time. There are good and bad days. Some days I want to quit and then I think about where I would be in five years. Rome wasn’t built in a day and my success will come when the time is right. The right people will come along and stay. I am grateful for my clients and my experiences.

4- What is the biggest challenge you encountered while working to launch your company?
Finding traffic. It is easy to talk about your brand and what you have to offer on all social sites. But what is the magic trick to get people to visit your site? I have conducted sales, discounts, giveaways, contests and even posted reviews. I try to speak to all the females on my timeline and keep them up to date with my brand. I am also balancing a 9-5 which is in the way of my full production potential. I have an app on my Shopify store that automatically posts content on my Facebook which helps a lot. I haven’t gotten the hang of Twitter yet but I will. I definitely prefer Instagram above all. I try to only post giveaway posts and my clients so people can see my portfolio. Pictures speak a thousand words to people. I am also very easy to reach through Instagram for questions and requests. The biggest challenge is consistent traffic. Having to budge for ads to get that traffic is also a challenge. Like Walmart gets a million visits to their store and online. I hope to be them one day.

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5- What the word “styling” means to you?
Styling hair means making a unique creation on a beautiful individual. The amazing thing about hair is that you can turn it into any imaginable thing. I once saw a man sculpt a woman’s hair into a basket with just gel. It was a lengthy process but the end result was amazing. No two women will look the same even if they have the same style. Styling hair always leads to a woman feeling her most beautiful when done correctly. It is relaxing and rewarding, to say the least.

6- Where do you see the store in the next 5 years?
In five years I hope to see a growth with partnerships and affiliations. So far, we have 3 influencers. I hope to quadruple the number of sales and reviews with all clients. Above all, I hope to have steady and consistent growth with our clients. I hope to expand my product line to include eyelashes, bonnets, silk bags and hair products. I do want to start a natural hair product line chemical free and much more affordable. I get tired of buying $20 bottles only as big as 6 oz. It is a waste of money when someone has really long hair like I do.  I have the product ingredients I just need to get with the manufacturer and figure out bottle sizes. I even thought about adding a clothing line but we will see how it goes.

7- What can you tell young creative women who are pursuing their dreams?
Stay positive. There are days when I want to give up. But when I get a good review from a client I am reassured the trouble was well worth it. With anything new, it is a slow start. Definitely, try to be social and talk to everyone. Networking is key in the business of success. No one can sell an item without networking. It is also important to have a set budget. It is easy to overspend in the beginning when you’re trying to get noticed. Organic traffic is often times better than paid traffic – word of mouth. Try posting reading material on all social media to gain positive attention. Utilize the free platforms you have and budget for the products. Be honest about your product. Don’t sell something you aren’t sure about. People will definitely notice when they have questions. Customer Service goes a long way. No one wants to buy from someone who doesn’t respond to their emails and calls. Also, be as polite as possible even when the client isn’t. Offer refunds and discounts if the client isn’t happy. Apologize. They will never be able to say you were rude if you speak positively to them even during their tantrum.

8- What are you most excited about at the moment?
I am excited about providing jobs to those individuals who love reviewing hair extensions and expanding their brands. They are the most loyal and dedicated to growing with the company. We are working on getting more exposure to blog interviews. We are also working on video promotions and more photoshoots with our clients. We are still in our infancy of the brand and it is so exciting. It is exciting to see how patient people are with new brands. We will incorporate a spoke person position and expand our YouTube. The last 6 months were all about client photos and reviews. Now that we have that – we are working on perfecting our site and expanding on our wholesale.

9- The last word or final thoughts?
It has always been a dream to provide jobs and services to people. I am not the type to be up front and center. I am shy and not good at public speaking. I prefer to be behind the scenes making everything possible. I hope as our company grows, we will be able to hire more people and help them fulfill their dreams. It’s all about giving back to the community. We couldn’t do anything without our loyal customers and this is why we are so gracious.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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