1- Hello Sebastian, can you please tell us a bit about you?
I’m 24 years old, born and raised in Northern California. I moved to Los Angeles for college and loved the lifestyle, so I decided to stay. It has the perfect blend of this like fast-paced work environment like New York, but also this slow and relaxed side to keep a balanced mind. I started working in the start-up space pretty much right from the start of college. I was drawn to that fulfilling feeling you get as you watch something you’ve built get adopted by society. Originally, I worked at a start-up that was building a machine learning platform that, to explain it simply, figured out what news you’d be interested in based on previous articles read. I quickly moved on to fashion though, where I was one of the original team members of a men’s subscription clothing company. I spent two years there, but at some point realized that I needed to really work for myself – my own company, in order to get that fulfillment I was looking for. That led me to found Loudley.
2- What are your focus areas and why?
I’d say emotional and behavioral psychology and how to apply them to selling products or services. While marketing is my main area of expertise, it requires a deep understanding of why people act a certain way, why they buy certain products, and why certain products satisfy them more than others. I’m focusing on how to apply those findings at the product creation stage – implementing all of the ‘whys’ into a product at its core.
3-How would you describe “Loudley” in few words?
At its root, Loudley is a digital marketing agency that provides a personalized marketing approach for our clients. We’re not just an agency, we become your team members. We’ll go through your entire brand from its mission statement to its website design to try and understand exactly who our client and their brand are, what changes they might need to implement to bring out that voice, and how to position themselves in the market to make a strong profit.
4- Where do you think your work is making an impact?
We’re creating relationships with our clients’ brands and their customers. So many ads these days flood your computer and phone screens, but have no connection to you – they’re intrusive. We’re attempting to clean up the advertising space – to offer value to customers and to make it worth their time.
5- What is the biggest challenge you’ve encountered while working to launch your business?
Getting too comfortable – definitely. Everything, for the most part, has gone great. That, however, is both a blessing and a curse. We got too comfortable with our client base, not recognizing that we were reliant on them for our base revenue. It wasn’t until one client needed to stop spending for a couple months that we realized constantly growing is a necessity. You need to always be looking for ways to grow, whether it’s more clients or more employees to help scale.
6- What does the word “Creativity” mean to you?
I’d say creativity is being imaginative, finding ways to evoke feelings and emotions through imagery, words, or any other art form.
7- Where do you see yourself in the next 5 years?
It’s really hard to say. I’m doing what I can to diversify right now, moving into ecom products and a few other industries. I think these next few years are going to act as a test run for a few different spaces. Once I figure out which one I like the most, I think I’ll commit to that. Knowing myself though, I’ll still be doing a bunch of other things.
8- What can you tell young entrepreneurs who are pursuing their dreams?
Be hungry. It’s the key to succeeding as an entrepreneur. You’ll have plenty of ups and downs – days where it feels like it’s just not going to work. It will. Just keep pushing and stay focused on your goal.
9- What are you most excited about at the moment?
I have a few new ecom stores that I’ve been building with one of my partners. We’ve seen insane growth, so it’s kind of ignited a flame in us to start working on developing new products and brands.
10- The last word or final thoughts?
I think this has pretty much summed it up. Keep hustling though, be creative, offer something that no one else does or at least a variation that is unique. The entrepreneurial thrill is like no other.