1- Hello Suresh, can you please tell us a bit about you?
I was born and raised in India, moved to the United States at the age of 21.Growing up, I have always been a very inquisitive and valiant kid. I always wanted to pursue the American Dream, which is run my own business. Uprooting myself & adapting to an American culture and lifestyle was a very challenging task, but I was very persistent and was able to work my way through the obstacles. I started my academic career at a community college in Goldsboro, NC where I was the student body president & was quickly able to make my way to UNC- Chapel Hill for my undergraduate. Currently, I work for a technology company full time and am a founder for Exec Socks which is a web based subscription to revolutionize the way men dress up.
2- What are your focus areas and why?
Focus Areas are the foundation stones of your strategy & they should be very precise and tangible. Execsocks was established with an idea to reform the apparel industry and formal attire of men.
Customer centric: Ensure we are able to cater to customer needs and provide a customized solution.
Innovative: to ensure to keep up with the pace of market needs and the changes in the apparel industry
3- What influences your work? What makes you want to wake up every morning?
I work as an executive at one of the leading technology company and am very well aware of the constant stress and pressure an employee is under to ensure they are able to deliver the projects in specific deadline or put together a presentation for a meeting.
I truly believe in the saying “How you dress, really affects your mood and your confidence” and I wake up every morning with a mission to add some colours to someone’s life and brighten up their day with some great pair of socks to enhance their formal attire & help make them feel confident and prepared to face challenges in a corporate world.
4- People who wear crazy socks are more brilliant and successful, do you endorse this statement?
People who wear crazy socks always stand out & it reflects their non-conformist attitude. A study published in the Journal of Consumer Research investigated the theory that people who are nonconformists can potentially be viewed as being of high status and more competent than those who conform to social norms. They are confident of their choice and are not scared to go out in the society and stand outside of the crowd.
They are making a statement for themselves and the community, that you don’t need to wear boring black socks every day and run meetings, instead add some spice in your life, with some bright colorful socks and designs.
5- Is there any special color for Online Marketing Experts?
I think all colors look good and it really depends on an individual preference. We do have special campaigns time to time focused on holiday theme or a specific occasion s/a Easter, July 4th etc.
Personally, I think Carolina Blue is a very special color, which is not bright not too light fits perfect with anything.
6- Where do you think “ExecSocks” is making an impact?
ExecSocks is making an impact on everyone’s day-to-day life.Colors help you brighten your day and so is the mission of Execsocks. Think about you day to day life with all the stress and tension. In addition there so much negativity around you wherever you go. Buying nice pair socks will help you make yourself look more confident and enhance your appearance. We also made sure that this was affordable for anyone & our team has put a lot of thought to make this model very reasonable and approachable.
We also want to be a reason to bring a smile for less privileged ones and we have our donation programs with non-profit shelter homes.
7- Where do you see it in the next 5 years?
The way the trend of crazy socks is catching up, we see a lot of potential in the model in the coming years. In upcoming 5 years, our goal is to join forces with one of the established apparel company where we can make an impact on a larger crowd and expand our offerings.
8- What can you tell young people who are pursuing their dreams?
Here is my advice to young people who are pursuing their dreams, never every takes NO for an answer. Dream big, get focused and make a commitment. Integrate your dreams into your daily life. Believe in your dreams and your ability to accomplish the.
Life is a race and if we don’t win the first time, we should be thankful for the experiences it gave it another shot. Be fearless and pursue your passion. As Nike says “Just Do It”.
9- What are you most excited about at the moment?
I am very excited about my start-up Execsocks, our journey in last one year and the impact we have made to the society and the professional culture. I am looking forward to our journey in coming years.
10- The last word or final thoughts?
Do whatever makes you happy and accomplished and you will always be successful.