Tuesday, July 5, 2022

Interview with Tim Starnes, Founder & Executive Producer at Ethereal Crack

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1- Hello Tim, can you please tell us about yourself? What are your focus areas and why?
I have a pretty wide net out there. Following my Twitter bio, I’m the: Founder & Executive Producer at Ethereal Crack, Playwright, Screenwriter, Game Designer, Humorist, History Enthusiast, Director, Impresario, and Serial Madman. We’d need a much longer interview to get into all of it… We’ll stick with the most current developments.

2- How do you describe your journey in few words?
An uphill battle that has taken a lot of coffee, a lot of sleepless nights, and hours spent in front of a computer. I think I have singlehandedly kept the K-cup industry afloat. I still haven’t gotten anything in the mail yet, like the cigarette companies used to give to people who smoked enough.

3- Can you tell us about “Ethereal Crack”?
Well, there is definitely a lot to say. The company is going on a year old, having launched February 28th of this year, 2017. Suffice to say, we’ve grown at an incredible pace to have this much going on before we are even a year old. We have around 25 staff members employed, from the executive end to our tour guides – and everyone holds just as much weight and are just as essential to our operations.

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We are a specialty entertainment company, mainly operating in the field of high-volume tourist attractions. Currently, we offer some of the most unique ghost tours in the U.S. in places you wouldn’t exactly expect. Our list of attractions will grow every year. Our first two, large, brick-and-mortar attractions have been designed and are going to be launched next year.

4- Where do you think you are making an impact?
On top of all of this, we are one of the first companies in the ghost tour business to offer a theme-park level of quality in our attractions. Professional, staffed ticketing agents work with our guests to optimize their experience, we connect with local businesses in interactive advertisements, run run, outrageous ad campaigns, and even go as far as to craft our attractions with comprehensive storylines in well-produced videos, similar to those you’d watch while waiting in line at a major theme park.

5- You are a playwright, screenwriter, game designer, humorist, history enthusiast, director, how do you find time to do that?
I don’t so much sleep anymore, I think the better term is passing out.

6- Where do you see yourself in the next 5 years?
I honestly don’t know. If you asked me the same question five years ago, I’d never say that I’d be where I am today, I’d probably say something totally different. I’ve always had the dream to be in the entertainment industry, but the way I’ve gotten involved in it, and still continue to, changes every day. I think it has to do with my constantly changing ideas – by the time I’ve got an idea for a physical attraction, I write it down and move on to the idea for a web series or card game. There is never much time for settling on one project. I can look at the desktop of my computer and see about ten ongoing projects that I work on whenever I get the notion. Eventually, they’ll be finished and thrown out to the masses to enjoy, but I’ll already have an idea where to replace the finished one by the time it is put out.

But, well, I guess I really should answer the question, shouldn’t I? That’s kind of important. I hope to see the company grow tenfold and become a real beacon in the tourism industry – definitely not on the level of Disneyland, but definitely, I hope to have innovated in the field in some way.

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7- What can you tell young entrepreneurs who are pursuing their dreams?
Just keep at it. You’ll eventually find a way to achieve your goal. It just might not be in the way or direction you originally attended.

8- What are you most excited about at the moment?
Our upcoming projects and company-wide revamp. People are going to be really amazed. I am confident that we are going to be setting the bar pretty high.

9- The last word or final thoughts?
Keep your eyes on us (Facebook & Twitter). You just might see something surprising.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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