1- Hello Amy, can you tell us a bit about yourself
Sure! When I was young and people would ask the infamous question, “What do you want to be when you grow up?” I would always give the same reply: “I want to be an inventor!” To be honest, it never occurred to me that all of my girlfriends were offering much more “reasonable” answers: A mommy, a teacher, a nurse… my parents always called me “Amy T.”, which stood for “Amy Trouble”… and I loved the independent tenacity it conjured up within me.
Fast-forward thirty years… I find myself in the exact position that I’d always dreamt I’d be (well… almost the exact position. I’m still waiting on the pony I knew I’d have by now…). With one husband, three kids, a crazy Irish Setter, and a strong, multi-level photography business, I enjoy the opportunity to invent projects, tools, and business strategies each and every day!
2- How would you describe “Shoot Along” in just a few words?
Shoot Along is a year-long project for parents who want to take better pictures of their children. Members receive weekly newsletters with relevant, easy-to-follow photography instruction, timely motivation, and all the support they need to stay on top of documenting their families through photography.
Our members also experience an interactive, community-based gathering place in the Shoot Along Member Board. This pin-style, a members-only site where members find instant inspiration and support as they move through the year.
3- What are your focus areas and why?
Our main focus is helping parents achieve their goal of documenting their families through photography. Parents are some of the busiest people there are, and remembering to pull out their cameras can fall to the bottom of the priority list as fast as a stone in the ocean. We “hold hands” with our members through weekly instruction and structure to help them follow through on this important resolution.
4- Where does “Shoot Along” make an impact?
Shoot Along impacts our members and their families on many levels. Parents get the chance to stretch themselves by focusing on their own creativity (an essential muscle that we, as busy parents, often forget to flex!). Families benefit because the project results in a full year of beautifully documented memories. You simply cannot put a price on that!
5- Can working with parents be described as an easy process?
I’m not sure that I’d describe it as easy, but I would definitely describe it as rewarding! As a mom and businesswoman myself, I fully understand the balancing act that families have to perform. The goal of Shoot Along is to come alongside parents to help them understand the basics (and not-so-basics!) of photography while applying these skills to their children.
6- How do you differentiate yourselves from your competitors?
While there are a number of online forums and companies offering photography support, we stand by our commitment to offer a program designed specifically for parents. We wholeheartedly serve this group of individuals and keep our focus on this niche.
7- What are some things that most people don’t know about your job?
As with anything, there’s lots more that goes on behind-the-scenes than one might expect! From weekly planning meetings to marketing consultations to I.T. development to networking, we work very hard to bring a valuable, content-packed newsletter to our members each week!
8- And what were some of the biggest challenges you encountered personally?
Personally, our family has struggled with a number of health challenges that have certainly given us a few mountains to climb! My husband was diagnosed with Lyme Disease nearly seven years ago and it’s been a long battle. As with any struggle, however, our family has discovered an even deeper level of strength and love than we ever thought possible!
9- What are you most excited about at the moment?
Right now, I’m the most excited about January 1st, our launch date for next year’s Shoot Along project! It will be amazing to send out that first newsletter and connect with a new group of eager members from all around the world!
10- A last word or final thoughts?
In the time between my dreams as a little girl and now, there have been many moments that the path seemed to lead anywhere but my life as an entrepreneur. Failures and detours can feel incredibly discouraging, but I’ve learned that every step we take on our journey serves an important purpose. Experiences are valuable teachers… we must choose to learn from each season and apply that knowledge to the road ahead.