Wednesday, July 6, 2022

Interview with Brand And PR Expert, Fanny Axén

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1- Hello Fanny, can you please tell us a bit about you?

Hey, I am an extremely hard working passionate 33-year-old girl from Sweden with very very Big dreams!

I have been in music PR, A&R Management for 13 years working with some of the really big names in the world from fashion brands, companies to artist producers and songwriters all over the world, from Africa to Sweden.

2- What are your focus areas and why?

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It has definitely been music, and building brands ( artists) and all Promotion around that and also working with the artists I really been looking up to  and admired for their talent, getting to work with them as basically being responsible to help their name and brand get bigger is a very big responsibility and it’s very rewarding.

3- How do you describe your journey in few words?

Crazy, exciting, not easy, rewarding.

4- Where do you think your work is making an impact?

I think from the messages I get young girls and boys who are interested in the entertainment business, I think they get a really clear picture what it’s really like when they talk to me or read anything about me, and really understand how much it takes to do this on your own that its possible you don’t have to do it like everyone tells you or the easiest way, build something long lasting instead of just hoping on the current trends.

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5- How do you think creative mind are changing the future of business?

In my opinion it’s all about the young creative people out there that wants to make a difference.

Just look at how much power social media have nowadays everything is about how many followers you have or things like that that shouldn’t really matter.

I Believe just looking at my own journey that the future is in taking risks more than ever!

Everything in this business is very ” make safe decisions and don’t take risks ” I’m completely opposite, I invest in all what I have if I believe in it.

And the people that dare to do things differently and think outside the box are the ones this gonna have a long-term success.

6- Tell us about your approach?

Creating good relationships where there is respect for everyone’s talent, and help out each other 1 is strong but 5 is stronger, you can’t do everything on your own.

7- Do you think your mindset has anything to do with success?

YES, no doubt it’s probably 90 % of why I am where I am today, that and my passion and drives.

8- If you could turn the time, what would you love to change?

Oh honestly I believe that most things I’ve gone through that haven’t been good has made me the person I am today, which is very strong and know exactly who I am and where I am going so I wouldn’t want to change anything when it comes to business.

9- What are you most excited about at the moment?

My new Journey, building my own brand now as well and not just others, giving myself more time and working and learning from the absolute best people in the business.

10- The last word or final thoughts?

My advice to people that has big dreams, go for it believe in yourself and your vision, surround yourself with the people that give you great energy that’s support each other it’s cheesy but team works makes the dream work,  believe it’s gonna be very hard times and you will want to give up but don’t, trust me don’t 🙂

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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