Wednesday, July 6, 2022

Interview With Dev Joshi, Entrepreneur & JMD Furniture’s Co-Founder

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1- Hello Dev, can you please tell us a bit about you?
My name is Dev Joshi and with the help of my family, I run the JMD Furniture franchise. JMD Furniture has been my life’s work and was inspired by an old Hindi mantra, “Jai Mata Di”, which has inspired me to work toward the advancement of the common good and respect mother nature in all that I do.

2- What are your focus areas and why?
We obviously focus on the usual areas of business like marketing and customer service, but I like to think we go above and beyond with our focus on our customers and being a responsible business. We make every effort to maintain a sustainable business and give the utmost respect to the gifts Mother Nature has provided us. We believe this approach is what sets us apart and has been integral in our success.

3-How do you describe JMD Furniture in few words?
Positivity, sustainability, and respect.

4- Where do you think the company work is making an impact?
We have seen firsthand that our business practices can have an impact in the communities we serve. We’re not the traditional furniture superstore that is just out for a sale. We believe in maintaining a relationship with our community and going to great lengths to ensure our furniture meets the needs and expectations of our customers. We routinely volunteer, and if for some reason a customer is unhappy with their purchase we will work with them to rectify the situation.

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5- What are some of the furniture tips that you think can share with us, when it comes to decorating a startup office?
I think it’s important to focus on scalability. While you may want to purchase 1 really nice couch for your waiting room, it is probably a better idea to purchase a set of 5 chairs and purchase additional matching items as needed. Otherwise, you run the risk of having to replace a full set of furniture every time you scale up your facilities.

6- Tell us about your style?
Our style is heavily influenced by two competing influences. We like to try and pay homage to our Hindi roots since that has been a major part of what has made us successful, but on the other hand, we also try to balance our style with the contemporary American styles that speak to our customers. I think this gives us a unique niche within our market and allows us to provide a variety of options that many customers might not otherwise be exposed to.

7- The company is very known for deep commitment to customer service, tell us about your experience?
Well, we purchased the bare bones of our furniture business from the previous owner when the economy took a downturn. We quickly realize that while we had existing stock and some customers, what had been missing under the previous management was reliable customer service. We were seeing one time buyers, but these buyers were rarely coming back for a repeat purchase. Our first task as the new owners were the retool our outlook and focus on customers since they are the core of our success.

8- What is one marketing strategy that you’re using and that works really well for the furniture industry?
Social Media has been huge. We often put out sponsored JMD Furniture posts on our social accounts asking customers to mention the promotion when they come into the store. This helps us turn a curious online shopper into a customer and provide value to our online presence.

9- What are you most excited about at the moment?
The economy seems to be making a turn for the better lately and that translates to new opportunities for expansion. We would ideally like to take our business to every corner of the USA so this is a very exciting time for us. We believe that if we carefully plan out our expansion we can see our business model sustain itself across the country.

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10- The last word or final thoughts?
I would encourage anyone reading this to come check out one of our stores and consider some furniture that may be outside their usual comfort zone. Experiment with different colors and materials to really set your home apart.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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