Sunday, July 3, 2022

Interview With Elizabeth S. Hawkins, Entrepreneur and iNeedArticles Owner

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1- Hello Liz, can you please tell us a bit about you?
Hi! I’m Liz Hawkins, owner of iNeedArticles (iNA). My husband, Joel, and I purchased iNA almost one year ago. I have a Master’s in Mass Communications and have worked in a variety of roles. In addition to running the day-to-day operations at iNA, I’m also a full-time mom, caregiver, chef, and problem-solver to our five children.

2- What are your focus areas and why?
We were intrigued by the idea of owning a business that utilizes my educational background and work experience in communications, freelance editing, and copyright work. iNeedArticles fits those needs for us quite well – we focus on making it easy for customers to get quality content at an affordable price. Our target customers include small businesses, website owners, digital marketing agencies, SEO companies, and others that need high-quality writing services.

3-How do you describe “iNeedArticles” in few words?
iNeedArticles is a web-based writing service. We offer high quality, custom written content at an affordable price.

4- Where do you think your work is making an impact?
I think we’re making an impact with business owners who need quality content, but don’t have the skills, experience, or perhaps most importantly – the time necessary to write it themselves, or who can’t afford an in-house writer or don’t have the budget for one of the larger shops. High-quality writing can have a tremendous ROI. One of our writers wrote a fantastic blog post explaining the impact we can have for our customers (see).

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We are also passionate about helping other people and bettering our communities and have committed to donating 2% of our profits to various charitable organizations. We’re always looking for exceptional organizations making a difference and welcome any recommendations.

5- Launching a website to help people with the right content, was it easy as it sounds?
No. We’ve only been with iNA for 10 months; however, the business has been around for many years. The business has been successful since inception, and I think that’s due mainly to the fact that there are many people who need well-written content, and we have a group of outstanding writers that do an exceptional job fulfilling our customers’ needs.

We recently expanded our offerings to include product reviews, press releases, and sentence rewrites. We also have a very complex back-end system that allows customers to rate writers and pick favorites, and a queue system that is designed to maximize workflow and help deliver products on time. We pride ourselves on delivering exceptional results in a timely fashion, and everything on the site is designed to help achieve that objective. For example, we have an API that allows many of our customers the ability to work seamlessly between our site and theirs. We’re committed to helping our customers, and that includes answering their questions and listening to their suggestions. Many of the things we’ve recently changed or added are a direct result of those conversations.

6- What the word “Assistance” means to you?
I like the word assistance in the context of lending a hand – to assist. I think that’s what we’re doing. Many of our customers are business owners – some small, others big – and running a business takes a significant amount of time and resources. Writing content, whether for a website or newsletter, can be daunting. That’s where we come in. We create content how you want it, when you need it, for a price that fits your budget.

7- Where do you see the company in the next 5 years? is first-and-foremost a customer-focused site, and we will continue to focus on meeting the content needs of our customers. We’ve had some good dialogue with our customers, and we’re always looking for further feedback. We’ve received lots of great ideas on what services our customers would like us to offer. That may include evolving to be an all-in-one content creation shop that includes not just written content but also related images, videos, etc. We will also likely expand our services into other languages, such as Spanish and German, that our customers have been asking for.

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8- What can you tell young entrepreneurs who are pursuing their dreams?
You never know if you’ll be successful if you don’t try. Plan, take appropriate risks and then work, work, work.
We’re also big fans of buying a business versus starting a business. Many people have great ideas for businesses but never get them off the ground. Why not buy a successful business that’s already up and running? We feel that it’s a much lower risk than starting your own business – buying a business with existing customers, cash flow, and people to help run the business can help put you on the right foot immediately. And the cost of purchasing a small business is often not very large.

9- What are you most excited about at the moment?
We’re excited about taking the business to the next level. We’ve spent the past 10 months upgrading the website experience for both customers and writers, introducing new services, and starting our marketing efforts in earnest. Early results from our efforts have been quite positive and we’re excited about what that means for our customers and community of writers.

10- The last word or final thoughts?
Thanks so much for the opportunity to interview with you. We’d love to hear from you or your readers anytime. Check out our website at, or connect with us on social media on Facebook, Twitter (@ina_made_easy), Instagram (@ina_made_easy), or LinkedIn.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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