Wednesday, July 6, 2022

Interview With Entrepreneur And Indie Bindi’s CEO & Founder, Katrina Ranchhod

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1- Hello Katrina, can you please tell us a bit about you?

Yes of course! I am 25 years old and I am the founder of Indie Bindi by Katrina! Since graduating with my master’s, I’ve had a strong desire to create something of my own. I wanted to be able to use my passion for helping and empowering others as inspiration. And that’s where Indie Bindi began.

2- What are your focus areas and why?

My area of focus is predominately women, who just want to feel and look great in what they wear. I struggled pretty heavily with low self-esteem and confidence the majority of my child and teen life. And when I finally grew into the strong woman I now see myself to be, I wanted to be able to support women in their journey through a unique take on fashion.

3- How would you describe Indie Bindi in a few words and what is the story behind it?

A fashion brand that allows you to feel good inside and out. Growing up as an Indian woman in the United States, I always felt unsure of which culture I ‘fit’ more into. I loved the richness and the depth of the Indian culture, especially the fun festivals, outfits, and food. But I also went through the US school system and embraced the American culture with its rich history.

But I realized that I could be in this country and be unapologetic about who I was, and embrace the diversity rather than feel torn. Indie Bindi is a physical embodiment of cultural diversity, with a fusion of style and design elements that really bring the outfits to life.

4- Where do you think it is really making an impact?

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Our focus with the clothing is really is to embrace beauty, no matter what the ‘standards’ may be or say about what that looks like. It’s about feeling secure in who you are, and wearing items that make you shine from the inside out! Our socially-focused long-term goal is to really use our message and give back to the communities where our roots are closely tied. We want to encourage a young woman and children to follow their passion by embracing uncertainty and taking risks to get there!

5- Do you think integrity is an essential part of the entrepreneurial spirit?

100%. I think the greatest thing we can do for ourselves when starting a new venture is making decisions and taking action with our values in hand. The minute we start acting with ill-intent or become selfish in our ways, our integrity comes into question. And that not only affects us as entrepreneurs, but it also will affect our loyal customers and followers.

6- What advice would you give to young people just starting out and hoping to make it in the fashion world?

I would tell them to follow their passion wholeheartedly! Even if they feel as if they don’t know enough, or aren’t skilled in a particular area enough to start -just start! That is where learning and growth begins. And there are so many resources out there now to help us get the support and knowledge we need to succeed.

7- Do you find as an expert, that you enjoy the challenge of the industry being complex with the game rules that are always changing?

I think the complexity and challenges within the industry are what push me to learn even more and step up even more! Because of the constant changes present, it’s very important to do your research, and understand changes in trends, or consumer shopping habits. That way, you’ll at least have some understanding of how to adjust to the game when the rules shift!

8- If you could turn the time, what would you love to change in regards to your career?

I actually am happy with how my career has progressed. And I don’t think I would change anything about the journey. I currently work with my family’s business today, because maintaining and sustaining our father’s legacy is of the utmost importance for myself and my siblings. But having the opportunity and my family’s support to find my passion outside of that, has been a true blessing.

9- What are you most excited about at the moment?

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I am most excited about the new designs my team and I have been working on! I can’t wait to get the ideas into tangible products and sell them to my Indie Bindi tribe!

10- The last word or final thoughts?

I just wanted to say thank you for having me featured on your blog! And this whole journey has really solidified to me that you REALLY can create anything you put your mind to. And to all of you looking to get into the world of Entrepreneurship, take action now. And please reach out! If you ever need advice, or just want to talk out an idea, I’m here. J

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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