Wednesday, July 6, 2022

Interview With Entrepreneur And Petra Gems’ Founder, Sharif Khan

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1- Hello Sharif, Can you please introduce yourself?

My name Sharif and I’m the founder/owner of Petra Gems.

2- What are your focus areas and why?

We focus on providing high quality diamonds and fine jewelry to our clients through online platforms. We are known for:

  • Information guides on how to buy diamonds online

3- How do you describe “Petra Gems” in few words?

Petra Gems is a digital company specializing in the trade of diamonds and fine jewelry. We take pride in being consistent in our customer service over the last decade. We constantly obtain 5 stars ranking on all platforms.

4- Where do you think it’s making an impact?

We are making the biggest impact in terms of making transparency into the diamond industry. People find our diamond guides on cut, certification, fluorescence etc. extremely helpful. We provide detailed explanation for each shape. When people buy diamonds from us, we go as far as showing them our cost of the diamond they buy for the sake of transparency.

5- How easily someone can use your website to filter between thousands of Gems listed on your database?

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The diamond filter page is the most dynamic aspect of our site. Through a comprehensive API we import diamonds from thousands of dealers on daily basis and make hundreds of thousand diamonds available on one single page. All you need to do is to put in the criteria in terms of the four Cs and the filter will automatically show the lowest priced diamonds in that range. The filter is updated every 4 hours for adding new stones as they become available in our network.

6- And where do you see “Petra Gems” in the next 5 years?

While we big plans for Petra Gems, we prefer to stay a medium-sized company where our priority will remain on client satisfaction and high-quality products at a competitive price range. We focus on a specific niche and do not find remaining small.

7- If you could turn the time, what would you love to change in regards to way you launched Petra Gems?

We keep changing the design and all major aspects of the site on annual basis simply because the technology keeps changing. Small factors like site speed makes a huge difference in online commerce, so we always must be on the cutting edge. While I would do everything differently what I also know is that I wouldn’t know all of that about the business without experimenting and trying.

8- What is the “one-word” advice you will give to our readers when it comes to succeeding and especially the ones who are just starting?

Just do it. However, make sure you spend enough time to identify the niche and how to go about it. It is important that you love what you start doing otherwise you won’t be able to stay in it for a long time. While it is up to you to make a quick buck, for me, it is always about the long term! Think big and think long term.

9- What are you most excited about at the moment?

Learning how to navigate social media and interest-based marketing is exciting, but it also is immensely complicated!

10- The last word or final thoughts?

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Business has a lot of failures and requires hard work, but it is hard to grow as an individual and leader without running a business. Almost nothing provides that kind learning, so don’t be afraid to try one and fail!

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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