Sunday, July 3, 2022

Interview With Entrepreneur and The Founder of JustInCase, Darrin C. Lane

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1- Hello Darrin, can you please tell us a bit about you?

Absolutely!  I’m a born & raised New Yorker out of Brooklyn.  I used to invent when I was a kid until music replaced it.  Eventually, I graduated with a Bachelor’s Degree in Music Education in 2014.  Currently, I’m the creator and sole owner of 3 companies; “Don Blak Records” (Private Music Label), “Christian Lane Shoes” & “JustInCase” (an electronic phone case I invented back in 2015).

2- What are your focus areas and why?

Music is my passion, but Cyber Security is my main focus area.  My identity was stolen twice; once by someone I knew, and the other a complete stranger from Illinois.  My mother was hacked through Uber, my best friend’s father through Best Buy & I’ve got other stories from people close to me.

3- How would you describe “JustInCase” in a few words?

Safe. Powerful. Convenient. Eco-Friendly. Minimalistic.

4- And when did you first realize you wanted to launch something like that?

In 2015, after I did enough research to figure out if it was worth making.

5- What is the story of the smart way you have the company name and slogan to be one complete sentence?

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Lol funny enough, my best friend who I mentioned earlier in this interview.  The Original name was gonna be A.I.O (All in one) but after the research, there were over 2K different results on google.  AS A JOKE, he said “…why don’t you call it JustInCase?  In case you need it?”  I laughed, told my father about it, and he said “THAT’S IT!” and we just rolled with that!

6- How did you build up a creative spirit, do you believe you were born with it or you developed it?

Like Maybelline, born with it lol; however, development came just by seeing the pattern in things and what was actually important.

7- What can you tell young creative entrepreneurs who are pursuing their dreams?

Have a time frame, but BE THOROUGH.  Complete whatever you start, do as much research as possible and MOST IMPORTANTLY, don’t neglect taking care of yourself to achieve the dream.  Balance and have both.

8- If you could turn the time, what would you love to change in regards to your career?

Nothing.  Everything I’ve ever done has brought me to this moment and no matter what, I wouldn’t trade it.

9- What are you most excited about at the moment?

That I can share JustInCase with all of you and hopefully make Your lives easier.  Even if I don’t get what we need for this to help you, I saw it through.

10- The last word or final thoughts?

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“Mankind’s greatest weakness is doubt, but its greatest strength begins with an idea.” – Darrin.


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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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