Tuesday, July 5, 2022

Interview With Entrepreneur & Free Minds Clothing Co’s Founder, Christopher Morton

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1- Hello Christopher, can you please tell us a bit about you?

I am a 28-year-old entrepreneur from Baltimore, MD. I started my brand one day years ago when I was going through my wardrobe and realizing that some of the major clothing brands had been getting so much of my money for their namesake, but didn’t really mean anything to me. It didn’t represent who I am, and I feel like what we wear should reflect our personality. I’ve never been one to worry about fitting into a crowd of others and coincidentally I’m into art, so I came up with Free Minds and developed my own designs for my own brand. Even if I was the only person wearing clothes from a brand no one’s ever heard of yet, it didn’t bother me because the brand itself and wearing something that reflects my ideas and creativity means more to me than wearing what’s “hot” at the time.  So far, Free Minds has been featured in numerous fashion shows, one being the renowned Fashion Week show in Baltimore; been featured in the popular local newspaper The Baltimore Sun, and has been recognized as one of the up and coming brands.

2- What are your focus areas and why?

My focus areas are consumers who align with my way of thinking in terms of our wardrobe that reflects our character. Our consumer base stretches from the ages of about 19 up to about the mid-’30s, male and female. Because our collection consists of mainly casual/comfy wear (t-shirts, sweatshirts, hoodies, e.t.c), there aren’t many restrictions on the target audience. We are also launching a kid’s catalog very soon!  Our goal is to create appealing, thought-provoking, and expressive products at affordable prices.

3- How would you describe “Free Minds Clothing Co” in a few words?

Unique, intrinsic, affordable, and expressive.

4- Where do you think it’s making an impact?

I think Free Minds is making an impact on the everyday lives of all our consumers. We get so much feedback from our customers expressing how they love their Free Minds products and how they wear every day or during very specific moments where it means the most to them(i.e. working out, etc).

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Aside from the consumer base, I think Free Minds the brand and the entrepreneurial idea have inspired some of the people who have witnessed or supported the brand to start an entrepreneurial endeavor of their own as well. Baltimore as a city has at times found itself in the spotlight for some negative reasons in recent years. Whether it’s due to crime or violence etc., but if Free Minds can play a part in influencing business, and help foster an uprise in the economy and overall positive outlook in the city, that’s a huge win as well!

5- Do you think your mindset has anything to do with your success?

The mindset has everything to do with success. Your mindset is the basis of your drive and motivation and it influences all outcomes. It’s synonymous with the saying “perception is reality.” As a business owner, I focus on the positives and successes of the venture. I don’t believe in failures, only lessons. The only way to truly fail is to give up. Otherwise, if you continue to work towards a goal, you will always find levels of success along the way.

6- What advice would you give to young people just starting out and hoping to make it?

My advice would be to first surround yourself with others who support your goals and could possibly help you achieve them. There will be people that will question why you’re giving the effort and doubt the success possibilities. They will try to negatively influence the mindset I spoke of previously. Additionally, you want to do as much research in the industry and market you are you targeting as you can to develop an efficient plan of action. Lastly, understand that along the way you will make mistakes. Although you’ll want to keep them as minimal as possible, they are bound to happen. Every mistake is a lesson and every lesson learned makes you more of a professional at your craft.

7- Do you find as an expert, that you enjoy the challenge of the industry being complex with the game rules that are always changing?

I enjoy the challenge of the industry because it keeps me ever-present. Fashion is always changing, trends are always moving and although I pride myself and my brand on not following trends, I am aware that the fashion industry is always shifting. I plan on making Free Minds a fixture in its own way similar to some of the other major brands.

8- And where do you see the company in the next 5 years?

In the next 5 years, I see Free Minds having a much larger market and being a much more widely recognized brand with retail partnerships. We recently made sales in Australia and was able to fulfill the orders timely and with great service. This showed me that Free Minds has unlimited scalability potential and I can’t wait to see it fulfilled!

9- What are you most excited about at the moment?

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I’m excited to see the growth of Free Minds after years of being in business. We have solidified the production process that allows us to sell to any customer anywhere in the world. We’ve also revamped our website to bring customers a better, easier experience shopping with us!

10- The last word or final thoughts?

Free Minds is a brand all about positivity. We advocate self-love and want to influence everyone around us to pursue their goals and follow their dreams. Many of our designs are meant to be motivational and speak to the wearers’ personality. We don’t follow trends because they come and go. Instead, we create products that will have a connection with our customers because that creates a value that cannot dissipate. Take control of your closet and shop with Free Minds.

You can follow Free Minds on Facebook and Instagram to keep updated…

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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