Wednesday, July 6, 2022

Interview With Entrepreneur, Influncer Marketing and Social Expert, Logan Williams

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1- Hello Logan, can you please tell us a bit about you?
I am a young and ambitious and love to learn new tactics. I am always open minded to trying new things to stay up to date in marketing. Me being young is why we have such a high success rate with our clients because I love to compete and get after it.

2- What are your focus areas and why?
My team and I focus on Instagram influencer marketing because Currently, more than 800 million people are using Instagram. The number is more than you ever imagine. You know the story of Facebook and Instagram, don’t you? This collaboration makes it even better. We also have already built a large network of influencers so this makes it easy for us to connect brands with influencers

3- How would you describe your journey in a few words?
When I think about my journey and people ask me for advice something I always tell them is “Trust the Process”. I say this because my journey was not always easy and I did not see results overnight it was a grind and often I worked tirelessly and still wouldn’t see results, but I just kept grinding and things took off.

4- Where do you think your work is making an impact?
My work is impacting influencers on Instagram because we are able to grow their accounts and increase their revenue through their personal brand. We also are making a large impact on brands that are choosing to do influencer marketing the average ROI for our clients is 10x than other forms of marketing.

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5- Do you find as an expert, that you enjoy the challenge of the industry is complex and with the game’s rules are always changing?
Yes, part of the process of being in a marketer is adapting and finding new ways that separate yourself from competitors. Especially with the social marketing things are always changing so you need to have an open mind

6- What the word “Influencer” really means to you?
Influencer does not really matter about the size of an account. An influencer is someone who has a voice of impact for their audience.

7- Where do you see yourself in the next 5 years?
In 5 years I see my agency scaling and helping 1,000s of more brands and influencers grow.

8- What can you tell young Influencer who are pursuing their dreams?
Be consistent with what your brand’s message is. Make the audience your friend don’t seem like a salesman. Your Influencers are your spokespeople for your company.

9- What are you most excited about at the moment?
I am most excited to start working with some big brands and bigger projects because I am always up for a project

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10- The last word or final thoughts?
Overall we are an elite Instagram influencer agency and a one-stop shop for all digital services. I want everyone to know to pursue your dreams and to never quit on yourself.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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