Sunday, July 3, 2022

Interview With Entrepreneur & Nexcopy’s Founder, Greg Morris

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1- Hello Greg, can you please tell us a bit about you?

I am a business graduate from California State University Fullerton and my first job was a market analyst for a cement company.  I quickly realized this was not my passion and switched over to a technology company. I haven’t looked back. I founded Nexcopy Inc. in 2004 from my garage.,Within six months, I had moved into a 1,200 square foot location, and have moved three times since then. The business has grown every year since inception.

I have a lovely wife who is very supportive of my work, she is also a CPA, which has helped tremendously over the years.  Two children, one boy one girl. I am an avid golfer and enjoy the outdoors and being active.

2- What are your focus areas and why?

I am a strong believer in one simple philosophy:  Time is on your side.

You can apply this to both your work life and personal life.  I believe too many people rush into decisions without considering all their options.  Or use false assumptions in a “what if” scenario to come to a conclusion.

To focus on time as your advantage, you can suppress the anxious feelings of rushing into a decision and embrace the process of letting the solution present itself at the right moment.   

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Very rarely is a decision required to be made in a moment’s notice.

3- How would you describe “Nexcopy” in few words?

Nexcopy is a flash memory duplicator manufacturer.

Nexcopy is totally committed to helping customers find a solution.

Using my philosophy from above, Nexcopy has become the leader in our small niche market.  In 2004, when Nexcopy started, flash drives and flash memory was a small market just starting out.  As an example, a 64MB drive was considered “huge.”

As time went along, we noticed the demand for flash memory solutions increased as the demand for optical drives (CD and DVD discs) decreased.  Today, you cannot find optical drives in laptops or tower PCs – making flash memory the defacto alternative to CD and DVD for data distribution.

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Using time as our advantage, the natural progression of technology greatly benefited Nexcopy and our area of expertise.

4- Where do you think it’s making an impact?

Embracing the idea that our sales approach is a solution driven philosophy has created the biggest impact.

When we pick up the phone or answer emails with the total confidence of knowing we can help someone allows everyone to benefit.  With our ten plus years of experience we have seen and heard it all. This is an invaluable asset and we believe our clients can tell.  For those who do engage with us, they typically buy from us because we give them no reason to look elsewhere.

We can quickly surmise if we cannot help a potential customer, which is a good thing.  We can point them in the right direction and everyone saves time.

5- Do you think “Integrity” is an essential part of the game?

Absolutely. The point made above could best be summarized as “integrity.”

Integrity is a four syllable word.  I don’t believe a business can simply have integrity, it must be earned.  If we swap out each syllable with building-block word, a company can earn integrity through:  

Experience.  Knowledge. Reputation.  Commitment.

6- What can you tell young creative entrepreneurs who are pursuing their dreams?

Time is on your side.  If you have a great idea for a product or a business you can feel it.  There is an intrinsic value your body will have and you will know.

Here is the tricky part, just because you have the idea today, doesn’t mean you should try it today.  Time is on your side.

Maybe you need to network for more connections to make the idea fly. Maybe technology isn’t just there yet for your product to work. Maybe the market isn’t bullish enough, so you must wait.  

This is all okay, life is a marathon; your time will come.

7- How do you see the future of data management solutions in the next 10 years?

Data management is being held up by the communication companies.  If these companies would open their bandwidth, data management would be a completely different ball game.  

Nexcopy strongly believes an off-line solution will always be required, it’s part of many company’s specifications; however, the data storage market will get smaller and smaller as bandwidth improves.

8- Do you find as an expert, that you enjoy the challenge of an industry being complex and the game rules are always changing?

The rules may or may not change. I believe this depends on your industry and depends on the direction you take the business.  In our situation, there is more benefit in the small details that don’t change, rather than trying to stay up with every specification generated for each memory storage type.  

Remember, not every storage medium will catch on, so a company could spend an enormous amount of money chasing the next big thing, and it never pans out.  A good example, I read yesterday that Apple will most likely drop their thunderbolt connection in iPhones for USB-C.

9- What are you most excited about at the moment?

Nexcopy developed some very interesting copy protection for digital rights management.  With everything going digital, it’s important a content owner can control who and who does not have access.  

Nexcopy has USB copy protection, iPhone and iPad copy protection and we are currently working on copy protection for SmartTVs.

Our definition of copy protection is the ability for anyone to see the file, but they cannot do anything with the file.  Such as sharing, saving, streaming or printing the file.

The cloud-based copy protection scheme is very expensive to maintain as a business owner and very expensive for the content owner, so our flash memory copy protection is a great alternative.  This is the most exciting part of our product line at the moment.

10- The last word or final thoughts?

After reading this interview, I would hope people try to exercise my philosophy about time being on your side.  Try it with something very common, gossip. The next time you get worked up about what someone did or what someone said, just wait it out.  Exercise restraint, don’t say a word, just ride it out. I bet, at the end of all the drama, it wasn’t that big of a deal.

If you find I’m right, start applying my rule in your business world. You’ll find it does a great deal of good. It is a clear path to building your reputation for “integrity”.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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