Wednesday, July 6, 2022

Interview with Goldyn P. Smith, Entrepreneur and Xposure Magazine Founder

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1- Hello Goldyn, can you please tell us a bit about yourself?

First, I want to thank you for this opportunity for this interview. I’m so used to asking the questions, I appreciate the chance to answer some. I’m an Atlanta native, still residing in and enjoying Atlanta. I’m thirty something pet parent who loves great music, travelling and volunteering.

2- What are your focus areas and why?
I started my multimedia company now called Goldyn Standard Inc. in 2010 after publishing my online magazine Xposure in 2009. Since then, I established GPS Communications in which I coach business owners and assist them with brand awareness and Goldyn Standard Productions where I produce the Xposure 365 Podcast and Xposure 365 TV. I wanted to be in a position to give other women opportunities in the multimedia realms of business.

3- How do you describe “Xposure Magazine” in few words?
Over 7 years, Xposure has given its audience creative, curated content through its reporting covering all things culture, lifestyle and currency. Debuting in 2009, Xposure has grown its readership to 485,000 readers worldwide and is available in over 30 languages in over 200 countries. Xposure covers food and drink, fashion, pop culture, autos, travel, finance and more.

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4- Where do you think you are making an impact?
I definitely think my impact is ever changing and consistently growing especially in the global marketplace. The way I evaluate that is by the response from my readers and where they are reading from in addition to what they respond to. I always encourage feedback from my readers, and we have a really great dialogue about what they love and what they don’t. On the business side, I think my impact is great due to the various relationships I’ve been able to cultivate and opportunities I’m offered.

5- Can you tell us about your new project?
My latest brand expansion is Xposure 365 TV which initially started as a web series where I give exclusive footage of events Xposure is invited to, along with featured interviews. After receiving a lot of positive feedback from colleagues, I highly respect I decided to expand. With expansion in mind, I decided to start my own channel Xposure 365 and make it available on the top 3 streaming platforms which include Apple TV, Amazon Fire and Roku.
Xposure 365 TV gives its audience a glimpse into the emerging people, places, and products you should know. Giving the latest news in food, fashion, music and more. There will be app exclusive content to complement its standard offerings. Xposure 365 TV’s features will include Savor (Food & Wine), Haute Plate (Fashion), Wanderlust (Travel) and Next On Deck (Burgeoning Individuals in Music, Film, Television) and more. This is also an opportunity to collaborate with other series creators to offer them a platform to expand their audience.

6- Where do you see yourself in the next 5 years?
In the next 5 years, Xposure Magazine would be around 12 years old and my other ventures 5 years old. At that point, my production company will have premiered some of my short films and documentaries with either Tribeca or Sundance. The magazine will reach a bigger audience worldwide with at least 3 million readers, still available in over 30 languages in over 200 countries. Xposure will sponsor more mainstream events worldwide and the book itself having a page count of over 150. By then my GPS clients would have more mainstream success with household name recognition. Everything is about leveraging everything now to position yourself where you want to be. I’m working on a few other projects right now that I cannot disclose at this time. I’m looking forward to sharing those details as we get closer to making details public.

7- What were some of the biggest challenges you encountered while working on “Xposure Magazine”?
I’ve faced quite a few challenges over the years while working on Xposure solely due to being self-published and independent. Everything you could imagine, I’ve experienced because to a lot of people and corporations I came out of nowhere. I’ve worked extremely hard over the last 7 years to build Xposure into the well-respected brand that it is.
The challenges I’ve faced range from being turned down for Fashion Week access 5 years in a row, and finally the 11th time being the charm. Now, not only do I have access to shows but also to designers directly. Other challenges include being denied interviews or other opportunities because people felt Xposure’s name wasn’t big enough. Even though it hurt at the time, it further reinforced my belief and motto – put in the hard work, let it speak for itself and keep pushing forward. I kept working and once they saw the quality of work they offered opportunities. Now, those same corporations frequently request assistance from Xposure. We continue to have strong relationships because they know the value and results Xposure brings.

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8- What can you tell young people who are pursuing their dreams?
There are a lot of sacrifices and risks we dreamers take in some cases, with very little reward. Some opportunities you may be offered, may not compensate you the way you feel it should. My advice would be whenever you encounter an opportunity you should consider the relationship you can possibly build from it.
In the early days of Xposure, I did a lot of work for free from brands that I knew could compensate me. I took the opportunities because it helped me showcase my work ethic and the value of what Xposure offers along with building a great relationship which led to paid opportunities later. Always consider the bigger picture and think about how that opportunity on your resume can help you leverage your next big one. It puts you in a better position to have conversations once you’ve put in the work.
One thing I feel people do not discuss enough are the challenges all entrepreneurs face building their companies and fulfilling their dreams. What I encounter with a lot of my clients is they are always prepared for making it big without considering rejection, discouragement, missteps, and failures along the way. It happens to all of us – the heartbreak, wanting to quit, being underfunded, etc. The key that has helped me and hopefully will help you is – remember why you started. Once you remind yourself, wipe your tears, dust yourself off and get your fire back there is always another chance to succeed. Also, keep your job/steady source of income until you turn a consistent profit which doesn’t happen overnight. Have faith in yourself and surround yourself with great mentors who can advise you along the way. Great mentors do not always tell you what you want to hear, but they can tell you what you need to consider, keep that in mind.

9- What are you most excited about at the moment?
There is a lot to be excited about especially with the launch of Xposure 365 TV later this Spring this is the chance to offer content across multiple streaming platforms by video on demand and live. With Xposure 365 TV, I want to offer other content creators a platform to expand their audience. I am currently reviewing submissions from a few series creators to determine how the Xposure 365 TV platform can expand their audience.
I’m putting together plans to visit a few cities to celebrate the launch and speak to attendees about the Xposure brand inclusive of the podcast, magazine and TV channel. I’m also excited about potential speaking engagements and helping my clients navigate their successes. Lastly, working on my film projects which I’ve put off for too long.

10- The last word or final thoughts?
My hope is something I’ve said reaches the right person at the right time reading this. No matter where you are on your path to success, whether you’re just starting up or find yourself unsure of how to push your company or dreams forward- keep the faith in yourself. Don’t be afraid to make mistakes and don’t dwell on them for too long. Small wins are still won and in every opportunity, there’s a lesson you can take away. Stay focused, keep dreaming, surround yourself with great people and crush your goals. I’m always open to a conversation so feel free to reach out to me via social media @XposureMagazine or my website

To know more about Goldyn and her company visit:
– Xposure Magazine,

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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