Sunday, July 3, 2022

Interview With Houman Asefi, Technology Sales Strategist, Blogger and Speaker

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1- Hello Houman, can you please tell us a bit about you?

Sure. It has been about 15 years that I am working in IT industry. Coming from an IT engineering background, I am now leading the channel sales for technology organizations in Australia. I have worked with enterprise organizations and startups to scale the business via modern digital technology sales and increase their revenue. My passion is to grow and bring a predictable and scalable revenue stream for tech companies and channel partners.​

2- What are your focus areas and why?

Growth. Believe it or not, this is the number one challenge in every business that I am worked with. Every organization that I have worked with, is looking for ways to grow their business. It may be the incoming revenue, customer base, net new business, brand awareness or customer retention. There will be metrics that businesses are looking to improve and that is my focus.

To grow the business by building a sales and partner platform, that I help our partners to win net new business and achieve revenue growth.

I really enjoy building a business from the ground up. This is my passion. To build a scalable sales partner ecosystem.

3- How would you describe your journey in a few words?

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It is an exciting time to be in the technology industry. Life has never been more joyful. I mean, startups are constantly disrupting the status quo and established organizations are keep innovating at scale.

To come from technology engineering and now building channel partners for tech organizations, is a rewarding journey. I get the chance to talk to business leaders and help them to build yet another revenue stream for their business. The impact of the opportunity is massive.

4- And when did you first realize you wanted to pursue a blogger career?

It was about a couple of years ago that I thought by myself, I want to share what I have learned on the job. Learning is my number one hobby as I read at least one book every week. Either business book or biography, I try to apply what I learn to my daily routine. The idea of my blog is to share the results of those learning with the world, so people can use them as well and obviously to give back to the community as well.

5- Do you think integrity is an essential part of the game?

There is no doubt about it. Especially when you are in sales. Historically, there were a minority of salespeople who did not deliver on their promise. Now, everybody is judging all the salespeople with that old mindset. In fact, what I see in the market and in the tech industry, is a salesperson can be a valuable asset both for the organization and its customers.  If the salesperson can deliver tangible value to the buyer journey, they will become unstoppable.

The key to success as a salesperson in today market, is, to be honest, and deliver real value for your customers. Giving them insight, helping them to draft new strategies and helping them to grow.

6- What advice would you give to young people just starting out and hoping to make it in the industry?

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Have a vision on what you want your life to be and have a detailed action plan on how to achieve that vision. I am still a learner in the technology industry, however, I have worked with high achievers that are leading the way. I am dealing with them on a daily basis to grow their business. The fact is, you should have a clear vision of what you want to become and stay hungry.

Do not break into sales if you want to make money. There are other ways to make more money. Choose sales if you love business. If you choose sales because of the commission, your prospects can see it through. Then it will be very hard to build trust. Love the business and you can make life long relationships. 

7- Do you find as an expert, that you enjoy the challenge of the industry being complex with the game rules are always changing?

Absolutely. I love to change. Change is in my DNA. I guess being an immigrant has helped me personally as well to adapt to change quickly. This is one of those qualities that you must have to be able to work effectively in the tech industry. We are ambassadors of change. We promote the idea of change as a sales leader. It will be ironic if we cannot apply the idea to our personal life. I remember I had a friend who was afraid to apply new updates to his smartphone. Simply, he was afraid of the changes in his smartphone operating system and potentially new look of the interface. Well, you have to practice change in your personal life and business. Otherwise, you cannot survive.

8- If you could turn the time, what would you love to change in regards to your career?

I set higher goals and vision for myself. I realized years ago that I can set goals and reach them pretty quickly if I am clear about what I want. So, why not have higher goals and impossible vision? A vision with higher purpose…

Plus, I am privileged to work with a coach and polish my business skills. If I go back in time, I do this early in my career to avoid making mistakes and learning things the hard way.

9- What are you most excited about at the moment?

I am privileged to work with business leaders and bring new ideas to their businesses with the aim of achieving a revenue target. This really excites me. I am looking forward to being as valuable as I can to serve my partners.

10- The last word or final thoughts?

Thank you for the time and opportunity for the interview and Happy Selling.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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