Sunday, July 3, 2022

Interview with Jacob Hartog, Communications lead at

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Tell us a bit about yourself and your position at
My name is Jacob Hartog, I am Communications Lead at I’ve been with the company for a little over one year, initially working as Community Manager. I grew up in San Francisco, where we are based, and you can find our more on my page.

First of all. How would you describe in under 60 words? is the starting point for you on the web. It’s the place to present yourself, discover and be discovered, and connect with other awesome people. ‘Who you are’ is more than just your tweets, blog posts, or other social signals. You should be in charge of your identity online, and is the way to do it.


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How do you differentiate yourselves from your competitors?
We value simplicity and ease-of-use above all else. Our co-founder and head of product Ryan Freitas is one of the masters of UX/UI, his direction makes both beautiful and effortless to use.

Who do you see as your target audience? How are you reaching them?
We think that everyone who engages publicly online should have an page. We are most valuable to people who don’t fit perfectly into the corporate hierarchy. Creatives, students, authors, the self-employed, anyone who knows that their resume only shows half their ability. Anyone who wants their first impression online to be about them, with beautiful clean design, and not plastered with ads or pictures of other people.

Can be profitable for bloggers?
Absolutely. While not a blogging platform itself is a great starting place for any blogger’s work. Your page is the central node to connect your blogs, guest blogging articles, and social profiles.

What Tips for using for bloggers?
Be consistent and recognizable. If you have a coherent tone in your articles and a recognizable link to your page (i.e. people will be more likely to click.
When you using your across the various blogs or social profiles your use, there’s a consistent identity, and a way to people to always find more of your writing, tweets, etc.

What is your primary focus in terms of new developments at the moment? And where do you see five years from now?
We are very focused on scaling Our growth has been fantastic this past year, and we’re tramping up to smoothly welcome more people from around the world into the community. In practical terms, that means architecture updates and better ways to find people with interests or location in common on

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What are you ( team) most excited about at the moment?
Our new search is incredibly exciting, and really powerful. The ability to search and filter people by interests, locations, and professional history is subtly amazing. It took a few searches for me to understand what the new People Search does. Because interests are self-defined, the accuracy is phenomenal and only going to get better!

Why there is no Android app?
If we had unlimited resources, we’d have an Android app. But we don’t. We’ll have to wait a bit longer to get on Android. gets significantly more mobile web traffic from iOS devices; that’s where the majority of our audience is so we build for iOS first.

In the last few years, we witnessed a start-ups acquisition boom; do you think can be acquired by another venture?
We were acquired by AOL a few days after our launch, so the short answer is: yes absolutely.
To answer your question about our current state: the founders bought the company back at the beginning of 2013 for the opportunity to work as a start-up again. We have a vision of what we want to achieve, our community is growing, and we have increasing revenues. We’re in no hurry for an acquisition.

A last Word?
Thanks for taking the time! If you want to learn more about me, checkout my page at or reach out on twitter.

Checkout my own page at

Do you use ? Do you think it can be a great tools for blogger? Tell us your opinion in a comment.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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