Tell us a bit about yourself and your position at about.me
My name is Jacob Hartog, I am Communications Lead at about.me. I’ve been with the company for a little over one year, initially working as Community Manager. I grew up in San Francisco, where we are based, and you can find our more on my page.
First of all. How would you describe About.me in under 60 words?
about.me is the starting point for you on the web. It’s the place to present yourself, discover and be discovered, and connect with other awesome people. ‘Who you are’ is more than just your tweets, blog posts, or other social signals. You should be in charge of your identity online, and about.me is the way to do it.
How do you differentiate yourselves from your competitors?
We value simplicity and ease-of-use above all else. Our co-founder and head of product Ryan Freitas is one of the masters of UX/UI, his direction makes about.me both beautiful and effortless to use.
Who do you see as your target audience? How are you reaching them?
We think that everyone who engages publicly online should have an about.me page. We are most valuable to people who don’t fit perfectly into the corporate hierarchy. Creatives, students, authors, the self-employed, anyone who knows that their resume only shows half their ability. Anyone who wants their first impression online to be about them, with beautiful clean design, and not plastered with ads or pictures of other people.
Can about.me be profitable for bloggers?
Absolutely. While not a blogging platform itself about.me is a great starting place for any blogger’s work. Your page is the central node to connect your blogs, guest blogging articles, and social profiles.
What Tips for using about.me for bloggers?
Be consistent and recognizable. If you have a coherent tone in your articles and a recognizable link to your page (i.e. about.me/yourName) people will be more likely to click.
When you using your about.me across the various blogs or social profiles your use, there’s a consistent identity, and a way to people to always find more of your writing, tweets, etc.
What is your primary focus in terms of new developments at the moment? And where do you see about.me five years from now?
We are very focused on scaling about.me. Our growth has been fantastic this past year, and we’re tramping up to smoothly welcome more people from around the world into the about.me community. In practical terms, that means architecture updates and better ways to find people with interests or location in common on about.me.
What are you (about.me team) most excited about at the moment?
Our new search is incredibly exciting, and really powerful. The ability to search and filter people by interests, locations, and professional history is subtly amazing. It took a few searches for me to understand what the new People Search does. Because interests are self-defined, the accuracy is phenomenal and only going to get better!
Why there is no Android app?
If we had unlimited resources, we’d have an Android app. But we don’t. We’ll have to wait a bit longer to get on Android. about.me gets significantly more mobile web traffic from iOS devices; that’s where the majority of our audience is so we build for iOS first.
In the last few years, we witnessed a start-ups acquisition boom; do you think about.me can be acquired by another venture?
We were acquired by AOL a few days after our launch, so the short answer is: yes absolutely.
To answer your question about our current state: the founders bought the company back at the beginning of 2013 for the opportunity to work as a start-up again. We have a vision of what we want to achieve, our community is growing, and we have increasing revenues. We’re in no hurry for an acquisition.
Checkout my own page at about.me/hamzamikou
Do you use about.me ? Do you think it can be a great tools for blogger? Tell us your opinion in a comment.