Monday, July 4, 2022

Interview with Jennifer Villa, Steel Design Solutions’ Marketing Manager

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1- Hello Jennifer, can you please tell us a bit about yourself?
My name is Jennifer Villa, and I live in Roanoke, Virginia with my husband and 7-year-old son. I continue to be involved with Marketing and enjoy every minute of it and have for over 15 years.

2- What are your focus areas and why?
My focus areas with Steel Design Solutions have been to generate sales and market a new product to installers of countertops and cabinets. My aim continues to be helping Cabinet installers find an easier process and allow the focus be on the room instead of whether the countertop will fail. The product that Steel Design Solutions has created which is the Floating Surface Adjustable Bracket has done just that, and we continue to impress Architects, Cabinet Makers and Countertop Companies.

3- How do you describe “Steel Design Solutions” in few words?
Steel Design Solutions is a cutting edge company with an active support bracket and advanced technology on the best bracket that is hidden.

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4- Where do you think the company is making an impact?
Steel Design Solutions is making a huge impact with the adjustable feature and allowing contractors to be efficient and save time and money. One of the great features with the Floating Surface Adjustable Bracket is that you save time with the adjustability feature. Plus the modern look of the countertop that offers plenty of leg room.

5- What are some things that most people don’t know about your job?
Most people do not know that I work from my home and on the road. I make myself available no matter where I travel so that our customers can order and have their product shipped and ready for their next install job.

6- Where do you see “Steel Design Solutions” in the next 5 years?
I foresee Steel Design Solutions continuing to be the top advisor in active support and adjustability on countertop installation jobs and adding new products as the industry requires.

7- What were some of the biggest challenges you encountered while working on “Steel Design Solutions”?
Some of the biggest challenges that I face is that the fact that some installers do not understand the unique technology of the Floating Surface Adjustable Bracket. Sadly, many installers just want something quick and easy with no regard for the level of support that is needed for countertop overhangs. The homeowner may not even realize that their countertop support can be an issue down the road.

8- What can you tell to young people who are pursuing their dreams?
I would say to young people that to pursue your dreams, live as you want it. Be proactive, if you want something work to get it. Don’t be lazy.

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9- What are you most excited about at the moment?
I’m most excited when I get a sale! I am excited when someone chooses a better product over cost. I love it when someone sees the value in a product the Floating Surface Adjustable Bracket and is willing learn about its benefits.

10- The last word or final thoughts?
Check out our website.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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