1. Hello Michael, can you tell us a bit about yourself.
I’m 32 and grew up in Baton Rouge, Louisiana but currently live in Japan. I’ve been an active duty Marine since I was 17. My motivation for One Life Clothing is to create a business where you can really match style with ambition. Whether it’s motivation to be fit, business casual, or a night on the town, your style can match your ambition. Money isn’t the main focus which is why my prices are so much lower than the competition.
2. How would you describe “One Life Clothing” in under few words?
We are a brand that is all about promoting exactly what our name states. You only get one life so you should enjoy it. Your wardrobe should match your lifestyle and ambition.
3. What are your focus areas and why?
We are mainly focused right now on gaining exposure. With new startup brands like mine, it takes a great deal of failure prior to all the success happening. As a brand, we’re focusing on continuing to produce great products and being able to sell them at an even better price.
4. How do you differentiate yourselves from your competitors?
We pride ourselves in delivering great products at extremely low prices. Most of my competitors will offer you a cheaply made product and over charge you for it. We wanted to give you a product that was created to match your ambition and withstand such a task.
5. Your slogan is Where Style meets ambition, where do you think “One Life Clothing” is making an impact?
I think we are making an impact on anyone who sees and supports our brand. Our biggest market regionally is Japan because we are based there currently; however, we are closing a deal now to have our products on the racks in a few stores in Guam and a few here in Japan. So we are more internationally known than we are in the United States currently but we are looking to change that soon.
6. What are some things that most people don’t know about your job?
That everything outside of actually sewing the clothing, I do. Because we are currently online only, I process ever order, ship it out, market, as well as all the tech support.
7. What tips would you give to anybody who is looking to get started in a business in this field?
I’ve found that it’s helpful to focus on being the best at one (smaller) thing rather than trying to be everything to everyone.
8. And what were some of the biggest challenges you encountered personally?
The biggest challenges I’ve encountered is being able to successfully market on a consistent basis. As a Marine, I am constantly engaged in multiple things and my marketing suffers as well as being able to create more products. However, we are light years ahead of where I thought we would be. This is still our first year being in business.
9. What are you most excited about at the moment?
We have lots of things currently happening. We are working with an up and coming company out in Miami who will be producing a few commercials for us. Also another company in Miami will be putting together a special magazine edition that will feature 7 of our products. Another thing to be excited about is the deals with the stores in Guam and Japan. It’s a big year for us and it’s just getting started. So we have lots to be excited for.
10. A last word or final thoughts?
Never forget that the most important thing in life is the quality of life we lead.