Monday, July 4, 2022

Interview with Michelle Schwab, Entrepreneur & What Matters To Mommy’s Founder

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1- Hello Michelle, can you please tell us a bit about yourself?
Hi! I run the blog What Matters To Mommy. I have 3 science degrees, and I have worked in the medical field most of my life. Then I became a mommy. I’m a mommy/step mommy of 3 amazing kids.
A little over 3 years ago I decided I would like to find a way to make money from home so that I could spend more time with my babies. Since I have no business background, I spent a lot of time in the trial and error realm. I finally realised that I wasn’t the only parent looking for a way to spend more time with the kids, or the only person who would like to work from home. That’s when What Matters To Mommy was born.

2- What are your focus areas and why?
My focus areas are things that matter to mommies. This is not a parenting blog. Mum’s are so much more than parents and they do so many more things. My blog is about those things: the struggles to save money and to find more time in a day. I also focus on teaching people like me ways to make money online so they can move away from the 9 to 5 and get a better work-life balance.

3- How do you describe “What Matters To Mommy” in few words?
What Matters To Mommy is a blog devoted to people who would like to live outside of the box? In life, everyone follows the same path: you’re born, you go to school, you get a job, and then you go to that job every day until you retire. What if you could break that cycle? What if you could find a way to make money that was so in tune with your life that you never wanted to retire. The goal of What Matters to Mommy is to help people find that freedom. People dream of having money, but I believe that they don’t really want money. They really long for the freedom that money provides.

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4- Where do you think you are making an impact?
I am hopeful that I am helping others to achieve their dreams.

5- What are some things that most people don’t know about your job as a web entrepreneur?
People who aren’t bloggers think blogging is easy. You just write an article and post it right? And then people read your article, right? I have to admit: that’s exactly what I thought when I started. Wow, I was wrong! For each post that I write, I have a 3-page checklist of things that I do before and after it goes live. And who knew that people wouldn’t magically come to your site? Heck, when you first start out, no one even knows it’s there.

6- The market is very changing, where do you see yourself in the next 5 years?
Obviously, I would love to build my blog up bigger to help more people, but my secret goal (that I guess isn’t so secret anymore) is that I would love to speak at a blogging conference. I’m an introvert so it would be a huge accomplishment for me to speak in front of such a large crowd.

7- What were some of the biggest challenges you encountered while working on “What Matters To Mommy”?
I would have to say that I have encountered 2 big challenges to date.
The first is that I graduated from college with 3 degrees in science. As you can imagine, blogging is completely outside of my comfort zone. I’m also a complete introvert. Sitting in a lab quietly playing with my chemicals was easy. The networking involved in blogging is not as easy.
The second is that it is very hard to stop working. Since I do all of my blogging work from home, I’m essentially always at work, so I can always be doing just one more thing. I was supposed to be in bed an hour ago.

8- What can you tell to young Mums who are pursuing their dreams to have their own business?
I know everyone says this, but don’t give up, and reach out to others for help in your family as well as in your business community. Most things work best when we work together. Join groups and do that scary networking thing.
Also, from one mommy to another, put the kids to bed early, and leave the dishes for tomorrow. That’s my trick for finding extra time to blog when I’m feeling the inspiration for a great post.

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9- What are you most excited about at the moment?
I just recently started doing interviews. As an introvert, interviews terrify me, but as a blogging mommy, I’m super excited that these interviews might lead more people to my blog and they will find something that helps them reach their goals.

10- The last word or final thoughts?
Imagine if every day was focused on you and your family instead of the 9 to 5 rat race. Instead of sitting in traffic you could be at your daughter’s soccer game or watch your son play baseball. I’m on a mission to show you that you can have that and still make your own income. I believe that a mommy can have it all! We live in a society that often makes us believe that, as a mommy, we have to choose between working and being a good mum. To me, that’s just a fallacy, because in finding the right career with the right flexibility you can be the mum you’ve always wanted to be. You shouldn’t have to sacrifice one part of your life to have the other.

To know more about Michelle and her blog, visit:
The Blog,

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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