Sunday, July 3, 2022

Interview with Patrycja Pietracha-Rotithor , ChicChiq Ayurveda Cosmetics’ Founder

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1- Hello Patrycja, can you please tell us a bit about yourself?
I grew up in Krakow, Poland. After graduating from university I moved to Hong Kong where I worked and lived for a couple years. After meeting my husband on a Vietnamese motorcycle road trip, I moved to Tokyo and now we’re staying in Paris. Although I live in Europe right now, Asia still feels like a second home to me.

2- What are you currently focusing on?
We are getting ready to launch our initial products, which are powder face masks (face packs) inspired by Ayurveda. We are preparing our packaging and promotional materials, getting in touch with influencers, and preparing to open our shop.

3- You’re talking about your startup, ChicChiq. What is it?
ChicChiq is a luxury cosmetics and lifestyle brand inspired by the traditional Ayurveda system from India.

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4- You are using the Ayurveda system as the base for all your products, why?
Ayurveda is a 5,000 year-long tradition that continues to be popular in India and is growing in popularity in the West. I have followed it for 7 years, and want to share my journey with the rest of the world.

5- Chic Chiq is a husband and wife team. How did you get started? Did your cultural backgrounds have any influence?
I discovered Ayurveda in Hong Kong, where the humidity was causing me problems with frizzy hair and oily skin. An Indian colleague shared some DIY ayurveda solutions (Specifically, the Haldi mask) and they turned out to work perfectly! Later I met my future husband on a motorcycle trip in Vietnam. He is from India, and him and his family know Ayurveda very well, making him the perfect partner in this endeavor.

6- What were some of the biggest challenges you encountered while working to launch ChicChiq?
Sourcing materials has proven to be a challenge. We use all-natural and cruelty-free ingredients from all over the world. Our white turmeric is hand-picked in the Himalaya once per year after the monsoon. Our rose petals come from Bulgarian fields. As a luxury brand based in the EU, we not only have to ensure the highest quality ingredients, but also meet strict regulations and testing which are very time-consuming.

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7- Where do you see the company in the next 5 years?
We see Chic Chiq being the leading Ayurveda cosmetics brand in the West, on the shelves of all your favorite cosmetics stores. We are starting with face masks but plan to expand to a wide range of cosmetics and accessories.

8- What can you tell young people who are pursuing their dreams?
The only way you can achieve your dreams is to try. It’s always scary to try something new, but if you’re passionate about what you do, you will succeed!

9- What are you most excited about at the moment?
We are going to be launching our first three facemasks shortly! Our à la Rose mask features delicate rose petals and jojoba oil. De la Mer uses spirulina algae, vervain, and nettle. And of course, we have our version of the traditional Haldi wedding mask as well! The La Noce mask uses rare white turmeric, chickpea flour, and calendula.

10- The last word or final thoughts?
We encourage anyone who is frustrated with harsh, chemical cosmetics or is otherwise dissatisfied with modern products to give ChicChiq a try. Our products are tried and true, using experience gained over millennia. Visit our blog and you can even find do-it-yourself instructions for masks that you can make in the comfort of your own home!

To know more about ChicChiq, connect with the startup on social media:



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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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