Thursday, July 7, 2022

Interview with Per Wickstrom, Co-Founder at Best Drug Rehabilitation

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Per Wickstrom

1- Hello Per, can you tell us a bit about yourself
Hello, I was born and raised in Battle Creek Michigan from a good family. I started experimenting with alcohol from the age of 14 when my girlfriend at the time broke up with me. Then I started smoking weed and eventually got into harder drugs, which eventually led to an addiction later in life. This went on until my mid 30s when I was working as a car salesperson. I realized I had hit rock bottom when I no longer had control of when I wanted to do drugs but when my body wanted to do drugs. I decided it was time to go to rehab but it was harder said than done. It took me several dozen tries to quit since none of the programs offered to me seemed to work. It was only when I found the right program, I managed to quit and since then, I never went back.

2- How would you describe a “Best Drug Rehabilitation” in under few words?
It is a rehab facility, which allows patients to choose which program is best suited for them in order to increase their chance of sobriety.

3- How did you first get the idea to start “Best Drug Rehabilitation”?
I got the idea to start Best Drug Rehabilitation when I was having a hard time overcoming my addiction. There needs to be rehab facilities allowing patients to choose the best program suited for them. This increases their odds of graduating and never having to turn to drugs or alcohol again.

4- What are your focus areas and Why?
We focus on finding the best staff and support group available for our patients. A great support group is what they need right now in order to overcome their battle with addiction.

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5- How do you differentiate yourselves from your competitors?
As I mentioned earlier, we offer different programs for our clients to choose from. Our competitors usually offer one program for all patients. We do not believe in one-size fits all approaches, therefore we emphasize on the importance of offering this choice to clients. Our programs are called tracks. They are the: faith-based which is offered to people interested in or are believers in the teachings of Jesus Christ; self-help which allows the client to attend self-help support groups, fellowships, and other recovering communities; cognitive track which allows patients to become empowered and overcome their addiction from within and seek to understand their belief systems, triggers and cognitive process; the holistic track includes elements can include yoga, guided imagery, relaxation sessions, the philosophy and spirituality of Martial Arts, and also includes lectures by recovering addicts, alcoholics, and counselors; lastly we have the indigenous path which incorporates both traditional Native American teachings along with the 12-Step approach.

6- What were some of the biggest challenges you encountered while working with patient during their treatment period?
There can be many things that can go wrong. Since they are under your care, you have to be aware that some of them can smuggle drugs into the facility. You always have to keep an eye on every patient.

7- And what were some of the biggest challenges you encountered personally as Entrepreneur?
Getting the capital in order to run a rehab facility.

8- What tips would you give to anybody who is looking to get started in a new life or in a business journey?
If people decide to start a new life, I would say to make friends with people who you aspire to become. These people can push you to become a better and more successful person if you listen to what they have to say. To the people who are looking to start a business journey, my tip to you would be to save your money and network.

9- You are really a success story, how do you think is easy to start a business after Rehabilitation?
Thank you! I think it is easier to start a business after Best Drug Rehabilitation since I have my entire network in place. Although I would have to stick to the drug rehab industry since it is all I know.

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10- A last Word or final thoughts?
We help a few hundred people a year overcome addiction. But that is only half the journey a patient goes through. Once they are back in the real world, they still need our support. They need to form new routines and new friends. This will help prevent them from going back into their old routines which led them to drugs and/or in the first place.

To know more about Per, visit his Facebook page and personal website.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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