Tuesday, July 5, 2022

Interview with Robyn Louise Taylor, Founder of Bloomin’ Arty

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Robyn Louise Taylor
Robyn Louise Taylor

1- Hello Robyn, can you tell us a bit about yourself
I am a 50 yr old Australian woman with no husband or children. I have spent all my life following dreams and achieving them. I have 30 yrs experience as a photographer and a business woman. I started my first venture age 14, making and selling X-Mas cards. I have re-invented myself many times.

2- How would you describe “Bloomin’ Arty” in under few words?
Bloomin’ Arty came about when I was growing my own flowers and photographing them for magazines. My photos were sometimes too arty for the mag and I had to change them.

3- What are your focus areas and why?
Now I focus on phone cases because phones are so popular and starting to come into the wearable art domain. Phone cases are made to order in Korea using 3d printing, no matter how often the manufacturer of the phones changes its shape phone cases can keep up with these changes.

4- How do you differentiate yourselves from your competitors?
My designs are personalised by my experiences with my grandmother’s antiques and garden. I lived with my gran in what’s called a Federation style house, in outback Australia, surrounded by Edwardian furniture and antique glass, as well as a huge garden. These unique experiences inform my designs.

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5- Where do you think “Bloomin’ Arty” is making an impact?
BA is making an impact on wearable art and technology. My customers can buy a variety of quality snap on cases to switch with fashion outfits. Daywear and evening wear. My luminesce designs even work beautifully with wedding and debutante fashion.

6- What are some things that most people don’t know about your job?
How much social media knowledge is required to be able to sell successfully over the Internet. I have been using the Internet for selling since 1995 and it a trillion times harder today!

7- Both Art and Accessories worlds are very changing, where do you see yourself in the next 5 years?
I will be following the tide of change. Tech cycles are only 2 years so I have chosen manufacturers that can alter quickly. In 5 yrs I hope to be selling my designs on whatever the latest products are … Which could surprise us all!

8- And what were some of the biggest challenges you encountered personally?
As an entrepreneur, I have had a number of completely different businesses. The biggest challenges have been chauvinism and its link to my success. When I was extremely successful in the 1990’s with a tech business the desire to destroy me as a woman was strong, and prevailed. I have had to rebuild again.

9- What are you most excited about at the moment?
Gaming! The world is crazy about gaming and I have been since I got my iPad in 2010. It’s a frontier for many things advertising marketing etc. graphics I can go on.

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10- A last Word or final thoughts?
Being an Entrepreneur is a lifestyle and career which has distinct stages. In your 20’s you are full of ideas and enthusiasm, in your 30’s some of those ideas have hit gold and you are rich! After that, the choices you make will put you on a path unique to your personality, financial skills and gender/skin colour. Don’t forget once you start an entrepreneur career path it is life long because you are no longer and never will be an employee. No matter how well or bad you do, an entrepreneur is always creating their own unique path.

To know more about her work please visit here and here.

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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