Wednesday, July 6, 2022

Interview with Ryan David Dwyer, Founder of Key Identity Access

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1- Hello Ryan, can you tell us a bit about yourself?
My background is in national competitive gymnastics, placing 2nd in the country on Still Rings, at the age of 16 in 1996. Starting playing piano at the age of 8 and writing lyrical songs at age 12. My lyrics have always been considered “deep”. It has been a goal of mine to also express both improvisation and composition as uniquely as possible, and to match the feel of a song to the lyrics expressed.

Ryan David Dwyer
Ryan David Dwyer

2- How would you describe “Key Identity Access” in under few words?
Musical Freedom.

3- What are your focus areas and why?
We focus on learning and teaching music from the standpoint of how we learn a language. First, we speak then we read/write. Natural learning comes by making mistakes, experimenting, and then communicating based on agreed meanings. Therefore, we approach Music Theory (a field of study that includes hypothetical speculation) from the standpoint of letting students come to their own conclusions. There are no technical terminologies introduced to beginners that would assert, “This is the way it is, so deal with it.”

 

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4- Where do you think you are making an impact?
I originally wrote my music curriculum companion book, “You’ve Had The Keys All Along” to demonstrate through well thought out content, the Mission, Motivation, Impact, and Legacy of our proprietary approach and mindset. We contrast regurgitation learning from innovation learning. An unexpected result of some readers is that my book has given school teachers and parents fresh and welcomed ideas for how to be better teachers and parents. It has been rewarding to get this kind of feedback. And because the actual workbook kit for our children’s piano lesson product requires parent/guardian involvement, then we are providing parents with the opportunity to apply encouraging freedom of thought and freedom of emotion for their children. There is an entire field of scientific and psychological study dedicated to this kind of interaction called, “Critical Thinking Skills”. I feel that we will be making a great contribution to this necessary childhood development process that many adults have never been privileged to experience for themselves. With that in mind, we aim to help adults simultaneously learn to create their own songs alongside their kids, so they can experience Thought and Emotion freedom.

5- What are some things that most people don’t know about your job?
I design our website and handle all of the backends. Therefore, there has been a lot of work to learn WordPress and educate me on how all the plugins function and integrate together. We deliver our online teaching system through a plugin called Digital Access Pass that protects content and “drip feeds” it over time to give the students a chance to properly learn lessons. I am always having to update and maintain the site which is a lot of hard work and responsibility. But I’d rather be this much involved so I don’t have to blame others for any failures or setbacks. There have been many times I’ve had to overcome frustration trying to communicate with the web host and plugin creators to find solutions to integration issues. Yet I’m becoming smarter which is a plus!

6- The music world is very changing, where do you see yourself in the next 5 years?
One of my biggest dreams is to fund my own music career and make a name for myself through unique approaches to marketing. I desire to also help other musicians get their careers funded who see themselves as Entrepreneurs, not “wantra-preneurs”. I’m forming an Interdependent Record Label concept that does not provide any “hand-outs” to artists. Instead, artists will be employed by the company while also retaining all of their song ownership rights. My strategy will be tested on myself first and then I’ll replicate it.

7- What were some of the biggest challenges you encountered while working on “Key Identity Access”?
The first hurdle was the proprietary aspect. I funded a provisional patent with a patent attorney from my hourly wage gymnastics coaching job. The attorney defined Key Identity Access as a “Spatial recognition and hand-positioning system of learning to play music through colour”. Yet developing the actual PDF Document diagrams was an initial nightmare. I first put my children’s level 1 course together through Microsoft Word. Then after doing print tests I discovered that most printers don’t print the colours out the same! I knew no other programme. After approaching a graphic designer friend he said he’d be willing to help out and do it in Adobe Indesign. But I soon discovered that getting it done was not a priority for him compared to his other responsibilities. I was 2 months behind schedule. Eventually, I decided to take matters into my own hands and become the king of my own destiny. Adobe Indesign seemed like a wonderful choice and one night I set my mind to experiment with it until I figured out a way to use it and define consistent colour schemes that I could replicate in any object. Finally, after a couple days, I had learned enough to handle all the design myself! And walla, now I truly am the product creator from start to finish.

8- What are you most excited about at the moment?
Recently I realised that there are a lot of singers out there who fantasise about having a real music career, yet they don’t play an instrument. Because we teach composition simultaneous to learning to play then there is a unique marketing strategy to be developed, that capitalises on their hidden desire to become a musician. Currently, I’m testing some Facebook Ads and other types of outreach to see for sure whether I’m on the right track. Essentially, a singer could learn to play quite well and have satisfactory songs they write, in a very short time frame. They could experience a unique freedom, having never again to suffer hiding behind a “cover band” or feeling stuck singing other people’s songs at a Karaoke Bar.

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9- What can you tell to young musicians that are about to start in the field?
Life is what we make it. You don’t have to feel limited by what other people tell you. You don’t have to base your music career by ambitions to be on popular TV Shows such as The Voice, The X Factor, or America’s Got Talent. Even many well-known musicians in your city might be underpaid and barely paying their bills. Fame and fortune are likely two separate things. And it is very rare they are synthesised together. So what do you want most with your career? Fame or fortune? In either case, you are going to have to develop a strategy to obtain them. And it will not come by wishful thinking. Desire and action go hand in hand but sometimes we must get educated on critical business skills (such as operating a website or learning ProTools) before being able to offer a high-quality product or service that people will buy.

10- The last Word or final thoughts?
Starting the Key Identity AccessTM business venture has had many obstacles which have been overcome. I’m sure there will be much more but I feel there has been a strong sense of Mission, Motivation, Impact, and Legacy invested as a foundation to weather any future storms.


To know more about Ryan and his company Key Identity Access please visit www.keyidentityaccess.com

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Noelle Elia
Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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