Tuesday, May 17, 2022

Interview with Stefan Certic, Entrepreneur & ETalc Technologies’ Founder

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1- Hello Stefan, can you please tell us a bit about yourself?
Hi, and thanks for inviting me. People who know me best say that I’m a bit over-passionate about technology. I googled myself this morning, and here’s what I found “passing exams after being expelled due to hacking incident” – Unexpected and memorable! It’s a true story from my high school days, but funny things aside; my passion is building simple modular systems able to handle most complex data processing tasks in every possible imaginable way.
I spent about 10 years in Telecommunication industry leading multiple start-ups into large-scale acquisitions. As a CTO in telecom industry it was an opportunity to develop myself within the fastest moving market. Looking for an escape strategy from fastest to light-speed, I come to an idea of getting into Hi-Tech Medical industry making precise devices utilizing TCP that affect lives.
Besides all of that hi tech things, I am also a proud father of little boy called Darian. He is almost 4 and already deep into robotic (toys). https://www.certic.info

2- What are your business focus areas and why?
In my rush to launch new products, it’s not uncommon to focus on the tactical aspects. An early pre-order model for Etalc proves to be a good learning curve of what we can expect. There is high demand out of question, so I’m already establishing relations with FDA making Etalc LifeGuard ready for clinical trials. It’s a long process, but once I succeed there would be a lot of interest from Pharmaceutical industry as well. I think it pays out more compared to current situation.

3- How do you describe “ETalc Technologies” in few words?
If you would like to describe “Mission Critical” in one word, it would be “Etacl”.

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4- Where do you think you are making an impact?
With the product that measures your health conditions, – Insurance companies of course. After early post on CNBC, they all seem to show interest. But that aside, I I’m really pursuing to make an impact with common people. After you establish yourself to some level, it just comes becomes clear that you can’t be happy if people around you are not happy. That tough drives me to make an impact on people’s quality of life.

5- What are some things that most people don’t know about your job as an author?
The quotation I live my life by is “With great power comes great responsibility”. I use to think that ETalc is all about responsibility. You know, in Telecom world, when outage occurs – you lose money and grow up a base of angry customers. With Etalc, it’s a matter of life and death. Outage is not an option. That’s the level of planning every CTO dreams about, right?

6- The market is very changing, where do you see yourself in the next 5 years?
If everything goes well, I plan to involve in different sort of AI projects. There is a lot of potential in this unexplored area. One small breakthrough can impact our lives. That sounds like a challenge.

7- What were some of the biggest challenges you encountered while working on “ETalc Technologies”?
I’m concerned about scalability – specifically our ability to handle hundreds of thousands of users. That’s something most of start-ups are not so obsessed about but it comes with the price. 90% of businesses never reach that level of bittersweet problems, but most of them who do, fail due to poor architecture.

8- What can you tell to young people who are pursuing their dreams to have a business?
It’s not about how much money you make. It’s not about success. It’s about your passion. Build your company but remain the first among equals. Encourage your co-workers to criticize you so they start criticizing each other. When you spill something, do not be shy to clean up the floor. They will follow your example. Never finish your shift before 3am assuming you wake up at 6am.

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9- What are you most excited about at the moment?
Collaborating with Cardiologists! We are doing software tweaks at local medical university. There are so many similarities in philosophy of IT engineering and Cardiology. I am fascinated with their ability to threat human organs as complex machines.

10- The last word or final thoughts?
If you want to win, you must not lose.

To know more about Stefan visit his personal social media accounts:

And the company:

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Noelle Elia
is a Financial analyst at PSPC. Graduated from Telfer School of Management, Finance/Accounting with interest to Entrepreneurship and New Media.
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