This isn’t a secret anymore that most of the users have shifted to mobile browsing from desktop browsing. This shifting has compelled the business owners to cater to the needs of that 5-inches screen. To be mobile friendly business owners have two options – Mobile App and Mobile Website!

Everybody knows what a mobile app is but in case you are wondering about the mobile website then let me clear that mobile website simply means a responsive website that can be browsed easily through desktops as well as mobile devices. Many businesses own both of them and it is the best choice. But small businesses cannot afford both so they want to choose any one of the options.

App Development and Responsive Website Development both are costly affairs so you need to make an informed decision. This is why we have created this article explaining you the characteristic differences between both of them. We hope this will be helpful for you to understand the difference and take the cost-effective decision for your business.

Apps can be better personalized than websites – Mobile apps provide more personalized experiences to the users. Individuals can set up their preferences in mobile apps to get the customized contents. With mobile apps, you can accurately track a user’s location, observe his engagement with the app and recommend services, updates based on those observations. You cannot change the color scheme or theme of your website for individual users but this is possible in the mobile apps – you can at least give some alternative options.

The communication with the user is eased by mobile apps – Email marketing is losing the charm it once had… thanks to the intrusive marketers! In the past few years, the digital marketer has so much over-used the technique of Email marketing that the open rate of Email newsletters have dropped down drastically. With mobile apps, you can send notifications to the users without being intrusive. The conversion rate of app notification is really high because only the interested users keep your app installed on their device.

Users can be lured with basic offline features – Although we all are connected to internet 24*7 the feature of offline usability attracts very much. With websites, you cannot provide a single feature to be used offline. But you can provide some offline features to the users of your app. Even though most of the features will require internet connectivity user will be happy to use basic offline features. When you give offline features you are actually developing a bond with users that will stay connected even after the internet is disconnected.

Apps can be developed with more smart features – The web designing field has seen much advancement but then also they are dependent on browsers for many basic things. In mobile apps, you have the freedom to create each and every feature as you desire. You can include smart gestures like swipe, tap, blink and lot more in mobile apps but not on the websites.

Mobile apps are a lot faster than the mobile websites – Mobile apps are always faster than the websites because the apps use local machine i.e. the users’ mobile device to store the required data while the websites use remote servers. So, when a user opens an app the data is retrieved faster.

Mobile Apps ensures regular contact with the user – If your app is installed on the users’ device the icon will silently keep reminding the user of your brand. Whenever the user needs something related to your app he will simply tap to enter the app. In case of a mobile website, you cannot stay assured of the repeated visit even after impressing the user with your content. It is rare for users to enter the website’s URL in the address bar; users find it easy to type their query and let Google decide which website has the most accurate answer.

Apps can use the mobile device’s features for their benefit – Mobile apps can use mobile’s camera, users’ contact list, photo gallery etc to enhance their usability. But the websites cannot do such things and so users find the apps more useful. Let us take a very basic example of internet banking – when you try to do a transaction through banking website you need to type the One Time Password (OTP) manually while the app will automatically fetch the OTP from your message box to authenticate the transaction. Obviously, you’ll like to use the banking app rather than the banking website.

So what do you choose?