E-commerce gives you the chance to make a ton of money with ease. You have worldwide sales at your disposal and you also have the ability to stock thousands of products and at a very affordable price as well. You don’t have to pay any rental costs for the front of your store and you don’t have to pay out for security, a retail team or even a checking till. This alone makes the whole thing way easier to operate and just about anyone can set up their online store and make money from it. There are some rules when it comes to your e-commerce store, however, and as long as these are followed, you should have absolutely no problems whatsoever.
Buying has to be Easy
The idea of buying being easy is crucial. You’ll find yourself struggling to make sales if the whole buying process is too difficult. This is something that a lot of business owners don’t think about because they either made the site or they believe in their system so much that they don’t see the flaws. At the end of the day, if it’s not easy for a customer to buy something then they won’t. Amazon has invested in this idea a lot and they have made it so you only have to click a couple of times to get the product delivered right to your house. The main thing that you have to think about here is the bigger picture.
When your customers click a picture, they need to be taken to the product page, where they should be able to see some kind of review or description. You then need to take them to the payment page. On here, don’t ask for more information than you need. Sure, you may be interested to know their age and gender for marketing reasons but you don’t NEED this information and your customer may click off your page as a result.
Accept Every Payment Method
A lot of stores only accept cards and others only choose to accept things like PayPal. If you want to boost the rate at which your customers buy from your store then you need to accept all of these methods and you also need to incorporate some of the newer payment methods as well. This is easier said than done but your website design team will be able to help you with this. When this is enabled, you’ll really see your sales go through the roof.
When you get a ton of traffic on your e-commerce site, you will then start to notice that customers add products to their cart but then they never check out to buy. One way for you to try and correct this would be for you to send them an email when they put something in their cart. When you have this enabled, your customer will receive an email telling them that they left something in their cart without checking out. This can be a great incentive and you may even be able to give them a discount at this point as well. For example, you could give them 10% off the item if they checkout within the next 2 hours.
Be Mobile Friendly
More and more people are buying their products from their phones. For this reason, if you are not offering mobile support then you are certainly missing out. Online stores that are generating revenue always have a mobile store and this is because people are now using their phones more than ever. One thing that you have to keep in mind is the psychological effect. If someone is sitting at their desk at work, bored out of their mind, they’ll probably go on their phone. If you can provide them with a product they need at this time then you can really take things to that next level.
Free postage is a huge thing. A lot of customers are happy to pay full price for a product if they get free postage but they aren’t happy to pay 10% less and then pay for their postage separately. Nobody really knows why this is the case, but it does happen a lot. People just don’t want to pay out for postage fees anymore so if you are able to eliminate this then you can really benefit your store. If you offer free postage then try and make sure that you can get this covered with the warehouse team and also take note that some items will be more expensive for you to post than others. You may want to put a markup on your items so that you can cover this, and this is a great way for you to still get your customers to buy without losing out. An announcement for free postage on social media is a great way for you to advertise as well.
When you are trying to increase your sales, it can be super tempting to try and add a couple of ads on the page. This will help you to generate more money on the side and it can also help you to make your site more efficient as well. If you are able to do this then this may be great in the short-term but in the long-term, it will actually decay your brand. For this reason, you’ll want to try and limit your advertisements. Your customers will be very thankful for this and they would also be more than happy to support your site. If you want to make more money, why not think about
starting a consulting business? This is a fantastic way to make money and you can use all of your expertise to try and get a better result out of your site.
If you have a range of products, consider selling them as a package price. For example, if you have an online marine fish store, people may want to buy a clean up crew of snails, crabs, starfish and urchins as this group of animals can eliminate almost every type of algae in a tank. If you are able to bundle certain amounts of these animals together in a package and at a 10% discount, your customer is more likely to spend more money when compared to buying one or two creatures individually and they feel like they’re getting a deal as well.