Many people make the mistake of thinking opening an online business will be easy. After all, all you need to do is get the website up and running and the customers will come flocking, right? That couldn’t be further from the truth. There are many elements to running a successful online business that are sadly ignored by so many would-be entrepreneurs. There are over 950 million websites currently online, so there’s a lot to compete with. When you have the know-how, the internet is a place where businesses can thrive and online shopping is becoming more popular by the day. So, what could you be doing wrong to miss out?
You’re Not Visible Enough
It’s not an easy thing to achieve, but your website needs to be visible to your target audience. So, if someone was to type your business industry and location into a search engine, your business needs to be ranking highly if you’ve got any chance of getting potential customers to visit your website. Your website SEO must be of the highest quality so it’s often a good idea to get a professional SEO company to do the work for you. Similarly, with the number of paid ads available on search engines like Google and social media sites like Facebook, it’s easier than ever to target your customers. For example, Facebook will put sponsored ads on the newsfeeds of people who may be interested in the businesses products and services. Although these methods cost money, the increase in your visibility is highly likely to attract additional custom and make the money back quickly.
Lack of Privacy
It’s good for businesses to be transparent and easy to contact where they’re customers are concerned. However, it’s also important to remember that most businesses have a good number of competitors. There’s no two ways about it – business is a competition. The more information available on your social media accounts, website and blog, the easier it is for competitors to steal ideas or even contact customers with counter offers. It’s sometimes better to talk to your customers privately so competitors can’t get their hands on winning strategies.
Your Marketing Campaign
Marketing is one of the main keys to a successful online business. For examples, see more successful integrated marketing campaigns here. One of the most common mistakes people make is to use social media for their marketing strategy but target anyone and everyone, instead of a specified audience. Once you have the correct audience, social media can be an invaluable tool. For instance, one of the best ways to market a product right now is via an app, and social media is the best way of getting people interested in that app. It usually takes less than 2 minutes to download an app on a smartphone or tablet so people are more inclined to do it than read a blog or watch a video. Having a business app can help you to build your brand and get your audience excited about new products and services. Sadly, there are still too many businesses lagging behind and using the basics of social media to try and reach their marketing goals.
Changing What Works
Just because Instagram is working for another business, it doesn’t mean it has to work for yours. If you’re getting a lot of success from one avenue but none from another, don’t be foolish enough to keep investing in the one that doesn’t work until you see some success. If something is working for you, run with it and expand it. For instance, if you’re targeting Canadian females between the ages of 16 and 50 with your Facebook sponsored ad for mascara, try extending your reach to American females too. Knocking on a door that won’t open is a waste of your time. That’s not to say you shouldn’t be looking at new ways of gaining custom, but if something is working for you, be sure to milk it for all it’s got.
Not Enough Content
Right now, content is King when it comes to getting results online. It’s not enough to just attract a person and convert them into a customer; you have to convert them into loyal customers. To keep them coming back you have to supply them with a constant stream of fresh content, whether it be via social media or your website. Businesses that make the mistake of only using fresh content once or twice a week, run the risk of losing customers to competitors.
It isn’t easy for businesses to remain valid online, so it’s important your marketing strategy is used daily.