While many assume cursing in your blog posts is unprofessional, professionalism is a subjective concept. Cursing may help set the tone for some blogs.
Should I Curse On My Online Blog Posts?
One of the most often-overlooked blog writing tips is how to approach profanity in your blogging. While the immediate response might be to avoid using any curse words in your personal blog, the reality is that profanity isn’t as taboo as it was in previous years. When used correctly in the appropriate niche, it is not only acceptable but potentially valuable for establishing your tone and building a connection to your readers.
Profanity adds spice to language, but much like when cooking, it’s essential to keep things in moderation. Too much spice ruins a dish; too much cursing will have your blog looking like nothing more than boisterous ranting, and no one will take you seriously. Profanity works best when you use it to make a point, emphasize a specific topic, or convey your personal feelings about a subject. Finding your voice in writing is essential for building a following, so consider how cursing should or should not play a role in your blogging.
When To Avoid Cursing
Your niche is the determining factor in whether you should explore cursing in your blog posts. If you’re in a very clinical or scientific niche such as medicine, physics, or other scientific disciplines, cursing will likely reflect poorly on your public image. However, there is always room for humor, satire, and humorous critical analysis in every niche, so it boils down to your style as a writer. Your tone is going to set the groundwork for your relationship with your audience, so carefully assess your niche and maybe explore a few blogs that cover similar material to get a feel for your audience.
While cursing may not be a smart idea in a blog about medical issues, religious studies, or anything scientific, there are plenty of idea marketplaces where it is completely acceptable, and sometimes expected. For example, many video game commentators and reviewers on YouTube use profanity, but the people who enjoy this type of content typically don’t mind some cursing and likely curse themselves. Pay close attention to your niche and the members within it to determine whether cursing is OK for your blog.
Why Is Cursing Unprofessional?
We automatically consider cursing unprofessional because society impresses upon us from a very young age that it is unacceptable. Kids quickly learn “bad words” and then subsequently discover that using those words in the wrong situations can lead to negative consequences. Similarly, people who use profanity in professional settings often reap negative consequences for doing so. Even emoji use can be unprofessional for some brands and settings. It all depends on context and environment. For example, a construction supervisor may swear constantly at work yet produce fantastic results with happy employees and customers. An office worker may let a curse word slip once at an inopportune moment and forever worsen his coworkers’ and supervisors’ opinions of him.
How Profanity Can Build Your Tone
If you’re in the right niche with the right type of audience, and cursing is a part of your typical personality, there’s no reason not to include some in your writing. Again, it’s vital to pick your battles and refrain from letting profanity become the star of the show in your blog posts. One of the biggest blogging mistakes new writers make is misjudging their audience.
Emphasis And Emotion In Writing
Most of the blogging tips you’ll find online cover things like building a following, search engine optimization, making your content shareable, and otherwise focus on the administrative side of blogging. It’s important to know how to build up the bread and butter of your blog, however, and that’s your writing. Profanity, when used correctly, can add emphasis to the topics you write most passionately about, and make that emotional connection with your readers can be tremendously beneficial.
The tone of your writing needs to be concise enough to make your arguments and convey your points without becoming dull or a chore for readers. Adding a bit of levity and humor can work in some situations, but it won’t always be an appropriate choice. Ultimately, the best metric by which to judge your content is originality, and cursing may help you generate a more authentic and original voice.
Getting The Most From Your Blog
A blog is ultimately a way of gaining the attention of larger media outlets, and whether you use profanity is entirely up to you. Just bear in mind that cursing could impact some potential business opportunities, partnerships, and sponsored content offers.
About the Author: Nicola Yap lives in Phoenix, Arizona with her two cats and works as an organic marketing strategist at Eminent SEO, a high-quality web design company that helps web-based companies handle their digital marketing plans, web design and development, and digital marketing strategies. If you’re unsure about your niche, your market, or what type of content would be most beneficial to your blog, Eminent SEO can help.