Did you know many products fail every year simply because they didn’t package themselves the right way? If you are a start-up launching a new product, the last thing on your mind is fancy packaging for your product. You would rather invest that time and energy in advertising it, right? Wrong.
Experts reveal that packaging is one of the key factors that can decide the fate of your product and how it will be received by your customers. What if we told you that most customers make a split-second buying decision based on the way the product looks on the outside? Yes, the very thing you have been overlooking has the power to make or break your product! Think of all the big brands that are recognizable instantly from their packaging alone! This is the power that an outer shell holds for your new product. Can you really remove this aspect from your marketing mix?
You may not have realized this but packaging sets you apart from your competitors and tells your consumers what makes you different from others. Great packaging can be of significant importance, especially for start-ups who are about to launch a new product. They can directly influence the sales and also the business’s overall brand message.
If good packaging can take your product to next levels, poor packaging can have intense effects too. In this article, we will talk about the importance of packaging your product and packaging it well.
The Color Role
For many years, successful brands have used the power of color to stand out from the crowd. Over the years, with persistent effort, their customers started associating certain colors with the brand itself. Think Coca-Cola. The red and white logo is ever ubiquitous and can be easily recognized even from a distance. These businesses researched the impact of color on their audience’s psyche and incorporated it in their packaging to increase the brand recall. In fact, believe it or not, the right choice of colors is even known to influence buying decisions! While yellow is the color of joy, black is for authority and power, green aligns with nature and eco-friendly, so on and so forth. The colors that a company chooses for packaging its products can impact the customer’s decision. Many expert packaging companies such as Jansy Packaging swear by the effectiveness of using color branding and packaging techniques to influence the customer’s buying choice.
Look & Feel Factor
Industry leaders also reveal that at the time of product packaging, another important factor to consider is its perceived value. The product after boxing should evoke the “wow factor.” Think of it this way, most of the purchase decisions that the buyers make are based on emotions. If they are unsure about which one to choose between the two products, they will likely pick the one that looks pretty, considering they don’t know how it is on the inside. Needless to say, the companies that have aced their packaging aesthetics are doing really well in the market, take, for example, Apple, Nike, IKEA etc. It’s their product packaging and design that gives them a certain edge in the market. Believe it or not, the way you package your product is the beginning of a new journey with a consumer that you can further build into loyal patronage. However, it all starts with their brand experience in terms of look and feel of the product.
The most important factor in designing product packaging is its functionality. The product should be packaged in a way that it meets the aesthetics and durability half-way. Remember that your merchandise has to exchange multiple hands before it finds itself on an aisle of a retail store. Weak packaging will leave unsightly dents that can be a deal breaker when it comes to choosing you over others. The products should be boxed in such a way that it can withstand the hardships of transit and handling. The whole point of packaging a product well is to ensure that it looks attractive when it reaches its intended place. This is why it is crucial to choose the design and packaging material after careful deliberation.
As a business owner or a start-up, you cannot overlook the importance of packaging in your marketing strategy. It doesn’t matter how good your product is, if it gathers dust sitting on an aisle in a retail store it can be of no good to anybody. For your customers to buy you over others, you need to lure them in through attractive packaging and retain them through product quality.